Expert Edge Podcast

For years, I thought success was all about your strategy—the perfect offer, the perfect pitch, the perfect marketing process. But the truth is, your business will never outgrow your identity. If you see yourself as someone who just "gets by," you'll always hit an invisible ceiling—no matter how many strategies you try. In this episode, I break down three key shifts that will help you step into a more abundant identity. If you're ready to break through, this episode is for you.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

Check out the Podcasts featuring Colin & Sarah:

Part 1: https://www.expertedgepodcast.com/blog/episode244

Part 2: https://www.expertedgepodcast.com/blog/episode245

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode257

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Scaling a coaching business doesn't have to mean working more hours. Just ask Verena Tschudi and Lauren Monique—two coaches who hit roadblocks before finding their breakthrough with Sell From Stage Academy®. Verena was stuck at $200K-$300K per year, and Lauren struggled to scale beyond one-on-one coaching. The game-changer? One high-converting presentation. In this episode, they share how this strategy helped Verena break past $1M and gave Lauren predictable growth in her business. If you're ready to scale smarter, don't miss this one!

Sell From Stage Academy is currently open for just a few days.

https://sellfromstageacademy.com

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode256

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Connect with Lauren Monique on Instagram:

https://www.instagram.com/laurenmonique.business/

The goal of almost every coach or course creator I’ve ever encountered is to build a highly lucrative and impactful expert business. It doesn’t take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don’t miss this episode!

During this episode you’ll discover: 

• The 5 phases to building a scalable and profitable expert business (you'll finally have a clear pathway for building and scaling...faster)

• The new beliefs you must adopt to command a virtual or live stage (they are very different to what you think)!

• The 3 types of signature talks you must create so that you speak in a way that sells on every occasion (most people only have one and that’s why they get average results).

And more!

Want to truly master the art of selling from virtual and live stages?  

Don't miss this exclusive live Workshop series (Replays Available) starting February 3rd called: Selling From Virtual & Live Stages

Register here: https://colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode255

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

https://colinboyd.co/optima

Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it’s relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I’ll go over what to do in each scenario as well as: 

• The difference between information-based training and decision based training (this one distinction recently took Jon Acompora's webinar from 3 to 14% conversion rate instantly) 

• How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you!

• The Infusion Selling Method™ -  This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y)

And more!

Want to truly master the art of selling from virtual and live stages?  

Don't miss this exclusive live Workshop series (Replays Available) starting February 3rd called: Selling From Virtual & Live Stages

Register here: https://colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode254

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

https://colinboyd.co/optima

The majority of coaches understand the importance of selling from stage (virtual & live) but unfortunately, due to fear of speaking, they never cultivate or utilize this immensely valuable skill. You see the second you step on a virtual or live stage, you're instantly viewed as an authority figure. Making your audience way more receptive to what you are presenting & offering. During this episode we are going to tackle this head on so that by the end of it, fear of speaking is a thing of the past for you.  

During this episode you’ll discover:

• The simple technique to go from a fear that 'no one wants your programs' to feeling confident in under 7 seconds - it's crazy how fast it works 

• The Sell From Stage Journey Model™ - the 6 levels every one must move through to command the stages and growth their business

• The 4 'Big Mindset Moves' that will give you the confidence to connect with your audience from any virtual stage and move them toward your programs

Want to truly master the art of selling from virtual and live stages?  

Don't miss this exclusive live Workshop series (Replays Available) starting February 3rd called: Selling From Virtual & Live Stages

Register here: https://colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode253

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

https://colinboyd.co/optima

Imagine waking up to find new clients already signed up for your program—before you've even had your morning coffee. That's the magic of an automated client machine: a system that scales your business, drives consistent growth, and gives you the freedom to focus on what matters most. In this episode, I break down the common mistakes that keep coaches and experts stuck in manual, one-to-one work and share how to transition to a scalable, on-demand system. If you're ready to build a business that works for you (even while you sleep), this episode is a must-listen!

Colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode252

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Having a great program isn't enough—it's your offer that makes people say, "I need this in my life." In this episode, I share the story of how my first program flopped, the game-changing lessons I learned from refining my offer, and how those lessons helped me create a multi-million-dollar success. If you're struggling to sell your incredible program, the problem isn't the content—it's the way you're packaging it. Tune in to learn the psychology behind a high-converting offer and discover how to make yours irresistible. This is a must-listen for anyone struggling to sell their program!

Colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode251

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

https://colinboyd.co/optima

As coaches and experts, we often strive for more—a bigger business, greater impact, financial freedom—but true prosperity begins within. What if abundance isn't something you chase but something you become? In this episode, I'm joined by Cathy Heller to explore a fresh, aligned approach to abundance. We unpack how your mindset shapes your results, why stepping into your power creates ripple effects for others, and what it really means to open yourself to effortless prosperity. If you're ready to shift from hustle to flow and step into the life you're meant to lead, this episode is for you!

cathyheller.com/book

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode250

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

https://colinboyd.co/optima

What's the key to keeping clients coming back? For coaches and experts, it's all about how you handle those critical first 100 days. Research reveals that if clients feel connected and valued early on, they'll stick around for years to come. In this episode, I sit down with customer experience expert Joey Coleman to explore how you can elevate your client relationships from day one. We dive into unexpected strategies that foster trust, create meaningful connections, and set the stage for long-term loyalty. If you're ready to transform how you engage with clients, this is the episode for you!

JoeyColeman.com

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode249

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

What makes someone a leader worth following? As a coach or expert, stepping into that role means you're declaring yourself as a guide, a leader—but that alone isn't enough. You need a spark that attracts people to you, a quality that makes you stand out: charisma. We've all seen it, even if we can't quite define it. So, how do you develop that magnetic presence? In this fan-favorite episode, I break down what charisma really is and share practical steps to help you cultivate it. Don't miss this one—it's a must-listen for anyone looking to inspire and lead!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode248

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

https://colinboyd.co/optima