There's one common mistake I see so many entrepreneurs make in their messaging that keeps them from truly scaling their business - and that mistake is explaining when they should be persuading.

In this episode, I'm breaking down the difference that persuasion versus explanation can make in your business, how to spot the difference in your own messaging, and how to pivot to persuasion in order to consistently grow your business. If you're ready to learn how to take your messaging to the next level and increase your impact, this episode is for you!

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