Ready for a glo-up in business and beauty? 💫 In this episode of Eye on Franchising, meet Melanie Richards, the CEO & founder of goGLOW, the fastest-growing spray tan and skincare franchise in the U.S.
Melanie shares how she bootstrapped goGLOW from a $5,000 credit card into a multi-million dollar clean beauty brand with $663,000 AUV, 32% profit margins, and a celebrity fan base that includes Lady Gaga.
Discover how goGLOW is disrupting the sunless tanning industry, offering low-cost entry franchise options (as low as $30K all-in), and winning big in the booming anti-aging, skincare, and beauty franchise market.
If you're searching for:
✅ The best beauty franchise to own
✅ Low-cost franchises with high margins
✅ Women-led franchise brands
✅ Franchises in skincare, clean beauty, or anti-aging…
Then this episode is your masterclass.
Timestamps :
00:00 – Why goGLOW is the ultimate beauty franchise
01:05 – Meet Melanie Richards: Founder of goGLOW
02:35 – From maxed-out credit card to national brand
04:50 – COVID comeback & birth of the franchise concept
06:40 – goGLOW vs. old-school tanning booths
08:20 – The goGLOW origin story + first $5K investment
10:10 – What makes goGLOW different: smell, stickiness, science
12:00 – The skincare-powered spray tan revolution
13:45 – Franchise success metrics: $663K AUV, 32% profit
16:20 – Why goGLOWthrives in cold climates
18:00 – Dermatologist-recommended: The anti-aging angle
20:10 – Franchisee support systems and elite team building
23:00 – Ideal franchisee profile: Community-driven, beauty-forward
25:40 – $30K entry with salon suite startup model
28:10 – Patented overspray booth & clean beauty design
30:20 – Why Lady Gaga asked goGLOW to tour with her
32:30 – Melanie’s founder mindset: Frugal, fierce, focused
35:00 – Final founder wisdom: “Stay true. Stay relentless.”
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https://www.zorakle.net/assessment/welcome/ionfranchising
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