This week’s conversation is with Joe de Sena, the founder and CEO of Spartan, the world’s leading endurance sports and wellness brand.

Throughout his lifetime, Joe has competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature. 

His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone.

And that led to Spartan – a global experiential sport and wellness brand with a 10 million+ strong community. 

It creates transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. 

I wanted to have this conversation with Joe to better understand what drove him to create Spartan.

We discuss purpose, sacrifice, work/life balance, habits for living healthier and so much more.

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