In this episode, Jill dives into the question, "How bold should you be on social media?" and makes a strong case that the future of online business is rooted in personal branding and authenticity. She explores why many creators hold back—fear of losing followers, getting judged, or facing haters—and explains how vulnerability, honest storytelling, and even a little edge can massively increase connection, reach, and sales. There's an audience for every personality, and the posts that feel the scariest to share are often the ones that perform best. Instead of trying to stay "safe" or vanilla, try sharing real stories, hot takes, and unpopular opinions in a way that still feels true to you.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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Website: jillfit.com

business growth, sales strategies, social media, engagement, online marketing, coaching, content creation, scaling business, strategy lab, digital marketing