What happens when decades of retail success collide with fear-driven decisions? Michael Schultz, co-owner of Cursive New York, shares how one panicked choice nearly sank his business—and the lessons that turned it into a story of resilience.

From 33 years in retail, Michael reveals the secret that never changes: a strong point of view. He also dives into how today’s consumers shop with less confidence, why tariffs are hitting harder than expected, and how showing up authentically on Instagram builds a deeper community than any “perfect” social strategy.

If you’ve ever felt overwhelmed, pressured to act fast, or unsure how to stand out in retail, this episode is your reminder to slow down, trust your vision, and lead with authenticity.

[2:40] Michael’s journey into retail and starting his first business

[5:02] The retail constant that never changes

[6:15] How consumer confidence has shifted in today’s market

[9:13] Why a strong point of view sets stores apart

[10:16] Fear, panic, and the cost of making rushed business decisions

[13:50] Failing fast: learning when to cut your losses

[18:09] Tariffs explained—how they’re hitting retailers and consumers

[22:27] Talking openly with customers about price increases

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