Lisa Guerrera is making science cool with Experiment Beauty. As a chemist, she partnered up with her co-founder Emmy (another chemist) to bring the next gen of science-backed brands. After making a viral first product (iykyk), they’ve grown 10x year-over-year—mostly through their organic waitlist strategy. 

In this episode Lisa shares the moments that helped scale Experiment Beauty, how to build a brand that lasts, and their launch strategy we should all be copy-pasting rn.

Links

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Check out Lisa's biz: https://experimentbeauty.com/

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It’s no wonder Diarrha N’Diaye-Mbaye became the trailblazing beauty founder behind Ami Colé. As a first-gen Senagalese-American, Diarrha’s mother’s salon was the backdrop to her growing up and that love of beauty led her to roles at L’Oreal and Glossier. Today, she’s the founder of Ami Colé, a cult-loved beauty brand for melanin rich skin. They’ve raised over $2M to date, and smashed launch projections thanks to Diarrha's community-led approach.

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Elle Kiffer is the founder of foldUP, a foldable yoga mat brand. She's a year in and absolutely crushing it! They have done major partnerships with brands like Mecca and are featured in publications like Refinery29. Swipe on to see how Elle is making it happen from the ground up.

In this episode we're diving into what the first year of business looks like these days, when to start paying yourself, who to hire, and how to go from idea to a successful business. 

Links

• Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023

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Sophie Marshall is the founder of Gentle Habits, the insence-turned-lifestyle brand taking over Australia. As a working mom with two kids, incense became her way to switch off, and the brand eventually became her side hustle.

Sophie and the team grew Gentle Habits to a million dollar business within the first two years, primarily thanks to incredible relationships with independent retailers. Now she's making big moves launching into stores like Anthropologie US. In this episode Sophie gives all the tips on doing the same!

Links

• Retail Bootcamp Waitlist: https://bestie.femalefounderworld.com/retail-bootcamp

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Ariana Ferwerda is the co-founder and CEO of Halfdays, a women’s outdoor apparel brand taking on the boring, not-cute, kinda expensive traditional outdoor industry. Her brand is approachable, inclusive, fun—and this approach is working. Between year one and two they 10x'd the business and did 8-figures in revenue.

Ariana's also a Forbes 30 under 30 alum, and this episode chats through what those first few years have looked like going from zero to 8-figures, how she's looking at hiring, and her biggest mistakes in the first few years. 

Links

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: femalefounderworld.com/subscriber

Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Check out Ariana's biz: https://www.halfdays.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Julie Rice is the all-star co-founder of SoulCycle, the iconic cycle studio. In about 5 years of building, Julie sold her shares to Equinox for a nearly $90 million. Since then, Julie started Peoplehood, a wellness club, with her original SoulCycle co-founder. 

In this episode Julie chats all about scaling a brick and mortar company from the ground up and how she's looking at things a second time around, building an incredible internal and community culture, and how she's fostered such a strong co-founder relationship. 

Links

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: femalefounderworld.com/subscriber

Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Check out Julie's new biz: https://www.peoplehood.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Julie Rice is the all-star co-founder of SoulCycle, the iconic cycle studio. In about 5 years of building, Julie sold her shares to Equinox for a nearly $90 million. Since then, Julie started Peoplehood, a wellness club, with her original SoulCycle co-founder. 

In this episode Julie chats all about scaling a brick and mortar company from the ground up and how she's looking at things a second time around, building an incredible internal and community culture, and how she's fostered such a strong co-founder relationship. 

Links

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: femalefounderworld.com/subscriber

Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Check out Julie's new biz: https://www.peoplehood.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Georgina Gooley, the founder of Billie, is on the Female Founder World podcast with Jasmine Garnsworthy!

Billie's a razor brand, yes. But founder Georgina Gooley created a movement when she built the first women's razor brand that openly showed body hair and suggested women didn't have to remove it. 

She's a brand-building genius—within four years of launching her razor biz sold for $310 million. Before that big milestone though, Georgie had to figure out how to create a thriving ecommerce brand, and eventually launched at Walmart.

In this interview she teaches us about finding 'brand-market fit' (rather than 'product-market fit' that everyone talks about), getting attention online, and how she managed to sell Billie razors in 50 US states right after launching. 

Links

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Become a Business Bestie subscriber: femalefounderworld.com/subscriber

Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Check out Georgie's brand: https://mybillie.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Rooshy Roy, the founder of AAVRANI, is on the Female Founder World podcast with Jasmine Garnsworthy!

When Rooshy first created her ayurvedic-inspired skincare line, it didn't exactly do well. She'd made some big mistakes with the branding, and customers weren't buying it. So, she redesigned her brand (all DIY, by the way!), and released something with a very different vibe, and it worked!

Since the relaunch, Rooshy has raised millions of dollars from investors to build the business and is about to launch into Sephora.

This is a really great conversation for anyone who is not sure whether their product or business is on the right track and where to make changes, or who needs some solidarity, inspiration, and advice on how to become a better leader and business owner.

Jump into the show for the full conversation. This is a good one, Business Besties.

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab

Become a Business Bestie subscriber: femalefounderworld.com/subscriber

Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Shop Rooshy's brand: https://aavrani.com/ 

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Adriana Carrig, the founder of Little Words Project, is on the Female Founder World podcast with Jasmine Garnsworthy!

At college Adriana started beading bracelets for her friends with uplifting messages. People liked them, she spent $5,000 of her savings to turn it into a business, and realized this could be a big idea that blends profit and purpose.

She bootstrapped that business to become Little Words Project, a company that hit $20 million in annual sales last year! She has collaborated with huge brands like Dunkin and Barbie, is worn by Taylor Swift, and is sold in 900+ stores including Target and 12 of their own Little Words project boutiques.

I'm always fascinated by people who have the confidence to ask questions and show up for their business at such a young age, and build into something impactful. Adriana has some interesting thoughts on this in the show—what it takes to overcome that self-doubt, plus the specific approach that she took and that she believes made her business successful.

Jump into the show for the full conversation. This is a good one, besties.

Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab

Become a Business Bestie subscriber: femalefounderworld.com/subscriber

Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Shop Adriana's brand: https://www.littlewordsproject.com/en-ca

Learn more about your ad choices. Visit megaphone.fm/adchoices