Welcome back to The Know! Today we are hearing from skincare industry leader, Allison McNamara. Allison is the founder of Mara, a clean algae-based skin care line, as well as a digital influencer and former TV host. She is a lifelong beauty and wellness enthusiast and is here to tell us all about it.

In this episode… 

• Mara startup 
• Taking the leap into different industries 
• Stepping out of your comfort zone 
• Trusting the process
• Makeup sustainability  
• Beauty industry double standards 
• The “secret sauce” 
• The impact of sampling 

Quotes: 

“I think that you really have to have some thick skin and know how to ride the waves and be willing to put yourself out there.” - Nikki Spo 

“You can't take the small no’s really personally.” - Allison McNamara 

“I've always felt a passion for finding better ways of doing things and making the world a better place.” - Allison McNamara 

“I think a lot of people wanna hold on to their secrets, but on this platform we're about sharing the secrets. I want everybody to have access to the information because I think that especially women, when we come together, there's room for all of us at the top.” - Nikki Spo 

“Figure out what you're really good at and then figure out your weaknesses and spend some time getting to be a little bit better at the weaknesses because we gravitate towards doing things that we're good at when we should gravitate towards the things we need to work on.”- Allison McNamara 

Timestamps: 

0:00 - 2:05 | Introduction 

2:05 - 4:15 | The startup of Mara 

4:15 - 6:30 | Starting the new chapter of Mara 

6:30 - 8:10 | Taking the leap into the next industry 

8:10 - 10:10 | Being clear on your mission 

10:10 - 11:55 | The beauty industry double standards 

11:55 - 13:20 | Family influences 

13:20 - 14:40 | Benefits of launching with one hero product 

14:40 - 21:30 | Personal connections in building Mara’s presence 

21:30 - 23:55 | Sustainable skin care products  

23:55 - 28:20 | What’s next for Mara

28:20 - 29:10 | How Mara reached Hailey Bieber! 

29:10 - 30:55 | Pivoting from challenges 

30:55 - 36:35 | Pieces of advice for new entrepreneurs 

36:35 - 38:02 - Outro 

– 

SANA SKIN STUDIO is my #1 go-to spot for self-care. My favorite facial is the Super Glow, and you can get $25 off of your first facial when you book at www.sanaskinstudio.com with my code THEKNOWGLOW.

Connect with Aliison & Mara 

https://themarabeauty.com/pages/our-story 

@allisonmcnamara / @themarabeauty 

Connect with Nikki 

www.nikkispo.com  

@nikkisappspo / @theknowwithnikkispo

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