The PPC Den: Amazon PPC Advertising Mastery

Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC 145]


Listen Later

There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite!

We’ll see you in The Badger Den!

Highlights:

  • 0:00 Intro-- Re-releasing a PPC Den favorite!
  • 3:02 The 7 Personalities of Bid Optimization on Amazon
  • 4:28 Why are bids important for Amazon Advertising?
  • 7:05 Are you a Neglectful Natalie?
  • 10:14 Are you a Guessing Gary?
  • 12:17 Are you  a Wild Willy?
  • 16: 18 Are you a Penny Pinching Pete or an Anxious ACOS Andy?
  • 19:20 Are you a Historical Henry?
  • 23:05 Are you an Expected Value Evan?
  • 26:20 Are you an Anticipatory Amy?
  • 28:31 Summary of good bid optimization strategies
  • If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

    Resources & Links

    • Original episode
    • If you like this episode, check out its partner long format article.
    • Amazon PPC Optimization VS Amazon PPC Expansion
    • Ep 16, Cranking Up Conversion Rates
    • A comprehensive guide to Ad Badger’s Bid Optimization Algorithm
    • Where to find Stephen Noch, freelance Amazon manager and consultant
    • Never miss the latest in Amazon PPC tips and best practices
    • All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​
    • Get the Ad Badger App here: https://www.adbadger.com/

      The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

      -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Stephen Noch

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

      Graphic Designer: Emma Walker

      ...more
      View all episodesView all episodes
      Download on the App Store

      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings


      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

      The Ecomcrew Ecommerce Podcast

      298 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,824 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      729 Listeners

      OMR Podcast by Philipp Westermeyer - OMR

      OMR Podcast

      37 Listeners

      AM/PM Podcast by Kevin King

      AM/PM Podcast

      212 Listeners

      The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

      The Digital Marketing Podcast

      114 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      528 Listeners

      The Smartest Amazon Seller by SmartScout

      The Smartest Amazon Seller

      146 Listeners

      My First Million by Hubspot Media

      My First Million

      2,643 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      38 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      9,826 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      48 Listeners

      Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

      Better Advertising with BTR Media

      13 Listeners

      That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

      That Amazon Ads Podcast

      28 Listeners

      Ecomm Breakthrough by Josh Hadley

      Ecomm Breakthrough

      80 Listeners