Having worked with and interviewed hundreds of professionals, I’ve come to believe that each person also has a “sweet spot”. It’s comprised of the situations and activities where they are maximally effective, and where they create the most unique value for their effort. It’s not necessarily a specific job or task, but rather a mode they go into that separates them from the pack. It’s a unique kind of value that they become known for, and that others seek out.

However, in the flurry of busyness, many people never stop to consider the patterns present in those moments when they have delivered extraordinary results. They may be great students of the marketplace or their customers, but they have failed to be great students of themselves.

On this episode, we share some principles for navigating to your sweet spot, and operating in your area of maximum effectiveness.