It’s important to nurture your list, but there’s a fine line between being your subscribers’ mama and being what you really are - a marketer. In today’s episode, I explore the balance between creating nurturing and educational content versus promotional content. I ask you to evaluate the moments when you promote your products, and whether you’re training your audience to buy from you. 

Truth be told, if you’re only selling and promoting during a launch, you’re not going to get the passive sales you desire. And at the end of the day, your email list should be a list that’s filled with potential customers. Tune in to this episode as I introduce you to my free framework for writing emails that sell, so that you can build a strong email list that can carry your launch and not the other way around.

“Let them unsubscribe. Because again, you want hot leads, you want people that want to buy from you.”

“A sustainable business is about capturing and converting, capturing and converting. That is the mark of a sustainable business, one that has a system of consistent lead capture and consistent lead conversion.”

Here’s a closer look at the episode:

• Why you’re not your subscribers’ mama
• Priming your email list so that they’re ready to buy
• The problem with selling via email only during a launch
• The true mark of a sustainable business
• Why my most successful clients are the ones who send sales emails consistently

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/