In full transparency, I have a small email list of under 400 subscribers. What’s more, my Instagram following is under 2000 followers. So how have I built a multiple six-figure business primarily using email marketing as my strategy? By leveraging my existing audience.

In this episode, I get real about your strategy by refocusing your attention away from generating new leads and into converting your existing leads instead. I also share why your thought leadership will be the most important lead generation asset you have. Tune in and take notes as I discuss the importance of designing your thought leadership, and nurturing and preparing your email list prior to your launch so you can pull your hottest leads from your existing list into your high converting funnel. 

“As long as they get pulled into the funnel that you want them to get pulled into that you created specifically for your launch. That's what matters.”

“Too many times people get caught up when it comes to building their launch strategy. They want to build their email list before they launch. What's the real goal of that? Is it because you don't trust your conversion rates? You want to hit 20 people but you only have 50 and you don't trust that you can convert at that percentage? Get curious about that.”

Here’s a closer look at the episode:

• Why focusing on getting more leads is the wrong approach
• What it means to leverage your existing resources
• Capturing your hottest leads and pulling them into your high converting funnel
• Having your thought leadership serve as your lead generation

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/