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Three decisions this year have completely re-shaped my business.
Not small tweaks, but the kind of moves that change the entire way you operate.
I’m breaking down the exact shifts I made, and how each one opened more flow, revenue, and ease.
If you’ve been feeling the nudge to play a bigger game but keep whiteboarding instead of doing, this is your sign.
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This year I rebuilt my business for calm and consistency, not chaos and launch burnout.
I’ve been making up to $3K days from digital downloads without sales calls, ads, or a huge audience.
In this episode I share the real numbers, how I sell straight from my notes app, and what this looks like behind the scenes.
If you want sales that flow even when you’re offline, this one’s for you.
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Twelve months ago, everything hinged on high-ticket.
I’d built my whole business on a handful of yeses - masterminds, one-to-ones, VIP days. And for years, it worked… until it didn’t.
In this episode, I’m walking you through the moment I realised something had to change. The experiment that started with a $7 PDF. The decision to stop chasing five-figure clients and start creating a business that sells daily, steadily, and without the emotional rollercoaster.
This isn’t about hating high-ticket. I still love deep coaching containers. But I’m done relying on them to carry my business. There’s a new model emerging - and it’s built on flow, creativity, and actual freedom.
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In this episode, I’m taking you inside my actual power-down ritual - the real-life, late-night moments that help me reset, feel grounded, and remember who I am beyond the work.
This is for the ones who carry a lot. Who are great at holding space for others, but forget to refill their own.
I’ll share how winding down has become part of my sales strategy, the nightly practice that’s been unlocking daily growth, and why slowing down has made me more magnetic than ever.
If your nervous system’s been asking for a pause… this might be exactly what you needed to hear.
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This episode is not for your logical mind.
It’s for the version of you who’s ready to collapse timelines, shift money identities, and finally lead from the version of you who already knows.
I’m taking you inside the three biggest wealth jumps I’ve made – from 100K in 100 days, to my first million, to what it actually feels like to hold the energy of multiple millions with ease.
No spreadsheets. No budget hacks. Just truth. Embodiment. And the frequency shifts that change everything.
This conversation is deep. Soul-level. Meant to land in your body before your brain catches up. So be here with me.
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For the longest time, I thought I was doing content wrong.
I tried the templates, the batching, the colour-coded calendars. But nothing stuck.
Eventually, I realised - I don’t need more structure. I need to trust my own rhythm.
This episode is a real-time download on how I actually create content. No schedules. No planning. Just ideas sparked in cafés, conversations, and those random 4pm bursts of energy in the car.
I’ll take you inside my content process, how daily sales come from soul-led messaging, and why being in flow has made my content more potent, profitable, and real than ever.
This one’s for the creators who’ve been second-guessing everything. You’re not doing it wrong. There’s another way.
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This episode is a big one.
Not because it’s packed with strategy, but because it’s a full circle moment.
After years of teaching flow, embodying flow, qualifying in it, and living it every day… I finally sat down to share what it really looks like behind the scenes. Not just the theory. The truth of how I built my business through it.
In this episode, I’m reflecting on the real difference between pushing and flowing, how I’ve created the most successful year in business yet, and why the instinct that got me here isn’t hustle, it’s something deeper.
We’re going beyond the content tips and tactics (even though those are powerful too) and into the heartbeat of how sustainable success actually feels.
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Seven months ago, I was over it.
Posting felt heavy. My content wasn’t landing. I’d write a caption, hit publish, and… silence. No comments, no DMs, no sales.
And then something shifted.
In this episode, I’m sharing the real story of how I changed my entire social media flow - what I walked away from, how I found my rhythm again, and why content finally feels light, profitable, and actually fun.
For the ones questioning their strategy… or wondering why it’s all feeling a bit off, this episode might land right on time.
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This episode is your permission slip.
To simplify. To strip it all back. To build a business that actually works for you.
After seven years in business, I’ve created a model that runs without the pressure, the big team, the rules, or the overcomplication. And in this episode, I’m sharing the exact things I’ve dumped to make that possible.
This one is for the entrepreneurs ready to burn the rule book and build something lighter. If you’ve been holding onto things in your business because you think you should, this will give you a whole new way to look at what’s truly working and what you’re ready to let go of.
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Six months in… and the strategy is clear.
In this episode, I’m taking you inside part two of my mid-year media review - the strategy, the systems, and the energy behind scaling with ease.
I’m sharing exactly how I’m building out $1k+ days in passive income, what I’m keeping, what I’m letting go of, and the business model that feels more peaceful than ever.
This one’s for the entrepreneurs craving more space, more simplicity, and a business that supports your actual life – not the other way around.
If you’ve been chasing launch after launch, wondering how to stabilise your income without being online 24/7, come tune in. There’s a new way of doing business here - and it’s working.
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From the publisher's feed
Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches,…

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