How often do you find yourself chasing something new, popular and shiny rather than doubling down and staying true to your focus or niche? While it’s not a surprising or novel idea, sometimes we need to be reminded that that we can’t become an expert on every topic our clients are looking for. This week on Speakermomics, we invited Erik Qualman to remind us the value of focus in our business and how staying true to our expertise will lead to more business.

Key Takeaways

Who is Erik Qualman?

Erik is a best-selling author and speaker who dove into the speaking industry after working as a marketer and technology executive. He’s also a professor of digital leadership at Northwestern University.

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