OK, you got the lead. The phone rang. But what happens next? How do you turn that lead into a client (and then retain that client for life)?

Guest Philip Fairley is the founder of The Rainmaker Institute, a legal marketing firm dedicated to generating leads, and then turning leads into clients through a data-driven approach. You’re more than an attorney, you’re a business owner. Run that business. Develop repeatable processes for turning each call into a client. It’s not about more leads, it’s about more clients. 

Let’s Talk Trends: 

Automation, specialization, and drilling down into what you do and how you communicate with potential clients builds your business. Tell clients what makes your firm – what makes you – special.