Franchise Secrets Podcast

The marketing world is vast and can be overwhelming--particularly for emerging brands and franchisors. In an ever-changing digital space, how do you navigate the dos and don'ts of marketing?

Have we got a show for you! 🤯

Graham Chapman of 919 Marketing chats with Erik about tactical marketing methods that most Franchisors and Emerging Brands miss. If you want to be successful in your digital marketing, take a listen to this episode!

Topics We Discuss:

-Content Marketing

-Analytics

-Where Franchisors Go Wrong

-Understanding Your Brand Story

-Helpful Marketing Resources

-4 Types of Marketing

-AND MORE!

Who will benefit from this episode?

-Emerging Brands

-Franchisors

-Franchisees

Graham Chapman is a PR, social media, and content marketing professional who has spent more than 10 years helping franchise brands reach, influence, and convert qualified customer and franchise sales leads.

After graduating from Davidson College in 2009, Graham has spent the last decade helping 919 Marketing become franchising’s fastest-growing comprehensive PR, social media, and content marketing agency. As a Certified Franchise Executive, the youngest member of the IFA’s Supplier Forum Advisory Board, and active participant of the #WhiskeyWednesday viral video series, Graham opens doors, creates relationships, and starts conversations to help franchising grow, evolve, and prepare for a successful future.

Today, Graham heads up marketing for ZorForum and co-leads 919 Marketing’s account services department where he spends his time ensuring all 919 franchise clients meet, or exceed, their sales and marketing goals.

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Employee retention is a necessary and potentially frustrating area of discussion for franchisees, franchisors, or franchise managers. As a business owner, how do you retain good employees?

Dane Espegard joins Erik to talk about the practical and tactical ways to retain employees by encouraging a culture where employees can achieve their dreams within the workplace.

Who will benefit from this podcast:

Franchisors ⬅️

Franchisees ⬅️

Franchise Managers ⬅️

Looking to dive deeper into the world of franchising? Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way. Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Dane Espegard has developed a culture centered around ‘Dreams’ that has led to consistent and explosive growth within his business.

Dane is the author of "The Dream Machine" The Dream Machine is an A-Z guide on how to set up a Culture of Achieving your Dreams for the workplace.

The book breakdowns the Dreams Culture into very easy implementable steps that any team in any industry can implement. The reader will learn how to facilitate a Dreams Retreat, how to encourage sharing, and how to turn this into action.

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

If you're a franchisee, chances are you have growth on your mind quite often! If only there were ways to shortcut the process...🧐

*SPOILER*

There Are! ⬅️

Enter, Nik Blum!

Nik is a Franchise Tribe Mastermind member, entrepreneur in Austin, Texas, and franchisee with RNR Tire Express. Nik joins Erik on today's episode to discuss how he learned the secrets to shortcutting success as a franchisee and reveals some great nuggets of wisdom for any franchisees who are looking to scale!

Who will benefit from this podcast?

Franchisees looking to shortcut growth ⬅️

Business owners wanting to scale a business ⬅️

Franchisees ⬅️

Looking to dive deeper into the world of franchising? Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

It is so important for a franchisor to be franchisee-focused. A Franchisor is only as successful as his or her franchisees.

Dave Claflin, Franchisor and CEO of Fastest Labs, joins Erik to talk about how incorporating technology has helped set up his franchisees for success. Dave walks through how technology has become a key differentiator in his business as well as adding a ton of value to his franchisees.

Want the monthly memo that is curated specifically for your niche in the franchising world? Fill out this quick form and never miss the content you want! https://forms.gle/xUhSDgTBYeuyArNR6 ⬅️

Who will benefit from this podcast?

First-time franchisors ⬅️

Entrepreneurs wanting to franchise their business ⬅️

Franchisors looking to optimize their franchise development ⬅️

Franchisees ⬅️

Looking to dive deeper into the world of franchising? Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Are you a franchisor looking to optimize your franchise development process? I specialize in taking outdated Franchise Development systems from zero to hero! If you want an outside perspective on your process, let's set up a call to see if private coaching would be a good fit for you!

https://forms.gle/9SeFkmRqGhy4rY1L6 ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way. Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

If you're an entrepreneur who wants to scale a business, chances are you've looked into franchising. Today Erik interviews Chris Conner, President of Franchise Marketing Systems to discuss the questions you need to ask before franchising a business.

Today's episode will take you on a deep dive into what it takes to franchise a business. It will present you with questions you may have not considered, key systems to think about, and an overview of the franchising process.

Who will benefit from this podcast?

First-time Franchisors ⬅️

Entrepreneurs wanting to franchise their business ⬅️

Business owners wanting to scale a business ⬅️

Want to learn more about Chris and Franchise Marketing Systems? Check out their website here: https://www.fmsfranchise.com/ ⬅️

Chris Conner has spent the last decade in the franchise industry working with several hundred franchise systems in management, franchise sales, and franchise development work. Christopher Conner is a franchise consultant and has a specialized focus in franchise development and franchise consulting work. Mr. Conner leads the Franchise Marketing Systems team in franchise consulting and franchise development projects. He holds a B.S. from Miami of Ohio in Oxford and an MBA in Finance from DePaul University.

Looking to dive deeper into the world of franchising? Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way. Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Have you ever had a conversation with someone that you keep coming back to? A conversation that provided you a ton of value? Well, that's how our conversation went with Cameron Herold early on on the Franchise Story Podcast. That's why I decided to share it with you all!

------------------------------------------------------------------

In this episode, we welcome Cameron Herold to talk to us about his life in franchising! He has written a number of highly valuable and industry-leading books on the subject, is a coach to high-level franchisors, and has a huge amount of experience on both sides of the franchise equation. We chat to Cameron about his history in the field, how he got a taste for the game, and the early successes that whetted his appetite. He talks to us about why he is the best at the business of business and building company culture before we discuss the importance of planning and partnering. Cameron tells us about his great strategies for delivering on promises, dealing with difficult team members, and how to get greater buy-in from your employees. He literally wrote the book on a ton of these subjects and his experience and expertise are truly inspiring for anyone interested in any part of the franchise business.

For all of this and more, be sure to join us for the episode today!

Key Points From This Episode:

How Cameron got started in the franchising game.

Cameron’s experiences at 1-800-Got-Junk? and College Pro Painters.

The importance of planning and knowing the road ahead.

Raising prices, cleaning up, and delivering on promises.

Key tactics when dealing with employees and getting them to commit to the cause Some great examples of company culture and emotional commitment.

Working on your business versus working in your business.

Why you should look for ‘entrepreneurs’ with ‘interdependence’ for your franchise.

Cameron’s experiences in the stages of franchising.

What made Cameron fall in love with his job.

The value of partnering and fresh energy.

Executive assistants and why they should be your first hire.

The role of the entrepreneur and the amount of work to do.

And much more!

Tweetables:

“Unless you have a plan to hit your goal you will miss.” — @CameronHerold [0:07:04]

“We just followed the system and if the system did not exist we were independent enough that we would make it up on our own.” — @CameronHerold [0:25:22]

Links Mentioned in Today’s Episode:

Cameron Herold — https://www.cameronherold.com

College Pro — https://www.collegepro.com

1-800-GOT-JUNK? — https://www.1800gotjunk.com/us_en

The Miracle Morning for Entrepreneurs — https://www.amazon.com/gp/product/1942589123/

Jim Collins — https://www.jimcollins.com

Second in Command Podcast — https://cooalliance.com/podcasts/

Michael Gerber — https://michaelegerbercompanies.com

The E-Myth — https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280

Mastering the Rockefeller Habits — https://www.amazon.com/Mastering-Rockefeller-Habits- Increase-Growing/dp/0978774957

Good to Great — https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/

Five Dysfunctions of a Team — https://www.amazon.com/Five-Dysfunctions-Team-Leadership- Lencioni-ebook/dp/B006960LQW/

Free PR — https://www.amazon.com/gp/product/1619615282/

Meetings Suck -- https://www.amazon.com/gp/product/1619614146/

-------------------------------------------------------------

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

On Episode 123 of Franchise Secrets, Erik and Scott talk about their recent dive into the world of passive investing in franchises. They are joined by a very special guest to demonstrate a very important question...

What comes first? The operating partner, or the purchase?

Erik and Scott walk through how they went about de-risking the deal with the franchisor as they considered moving forward with a territory purchase with no operating partner.

For those of you looking into franchises as passive investments, you're sure to get a lot of valuable insight into the process of finding the right operating partner, de-risking the deal so you can come out on top, and making a wise investment.

------------------------------------------------------------------

Looking to dive deeper into the world of franchising? Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way. Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

What does it take to franchise a business? If you own a successful business, you've probably thought that a time or two. Franchising is a great option, but it's not easy. Successful franchise models are systematized and replicable and it takes a lot of work to get a business to that point!

Today I sit down with Brandon Cerrito and Eric Anderson of The Carpet Chemist to dive deep into their first experience in franchising. We talk about the process of franchise development, the do's and don'ts of training franchisees, and when and why you should be picky as a franchisor when awarding new franchises.

If you're a new franchisor, an emerging brand, or thinking about franchising your business, this episode is for you! Take a listen and learn from someone who is right in the thick of the franchising process!

------------------------------------------------------------------

Looking to dive deeper into the world of franchising? Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way. Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Today I'm joined by Yogurtland Founder, Phillip Chang, to talk about brand expansion in the face of changing consumer demand. Phillip has recently launched Holsom, a fresh addition to Yogurtland's successful empire.

Their website describes the new direction like this: "Holsom by Yogurtland adds delicious new ways to create with grain bowls, sweet and savory toasts and handcrafted beverages that pair well with Yogurtland's signature frozen yogurt and toppings for dessert."

We talk about everything from customer response to franchisee response. This is a great episode for franchisors to get a behind-the-scenes look into the nitty-gritty of brand expansion and addition.

Phillip has also created Egg N' Bird, a new concept inspired by street food with flavors from all around the world. Interested in learning more?

Check out their websites below!

https://www.yogurt-land.com ⬅️

https://www.yogurt-land.com/holsom/ ⬅️

https://www.eggnbird.com ⬅️

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry.

If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Looking to dive deeper into the world of franchising? Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com Growth is much easier when you're surrounded by like-minded, driven people.

The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way. Sound like a good fit for you? Check out FranchiseTribe.com for more info!

In Episode 120 of Franchise Secrets, we take a look at some of our favorite parts of our top episodes! Check out these Gold Nuggets of wisdom from some of our top-tier guests!

Have you joined our FREE Facebook Group yet? The Franchise Secrets Facebook group is the largest and most helpful group in all of franchising. Check it out here: FranchiseSecretsGroup.com

Are you a franchisee looking to be part of a tight-knit community with other growth-minded franchisees? The Franchise Tribe Mastermind is full of entrepreneurs who are looking to shortcut the path to success by learning and growing together! Check it out here: FranchiseTribe.com

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.