No one tells you that scaling a business while raising kids means choosing which fire to put out daily.

From hand-blending baby food to building a thriving national franchise, Tara Gilad shares how motherhood sparked the idea for Vitality Bowls and how grit, intuition, and smart decisions powered its growth. She walks through the early days of self-funding and flying blind without a marketing team or social media, what franchising really requires, and how she’s learned to lead without sacrificing her health. Tara also opens up about the hard lessons around hiring, the power of asking for help, and why a supportive network isn’t optional, but a requirement.

Whether you’re growing your first business or juggling multiple roles, this episode is packed with insights on scaling with purpose, staying grounded, and building a business that still lights you up over a decade in.

Episode Breakdown:

00:00 Introduction

03:00 Meet Tara Gilad, founder of Vitality Bowls

04:00 From homemade baby food to a national franchise

06:00 Building Vitality Bowls

09:00 Balancing motherhood and entrepreneurship

11:00 Rapid growth, franchising, and team-building

14:00 What makes Vitality Bowls different

17:00 Franchise marketing strategies then vs. now

21:00 How to franchise: legal, logistics + lessons learned

26:00 Why asking for help matters

28:00 Personal growth, boundaries, and burnout prevention

33:00 Launching Harvest Kitchen: their new virtual brand

38:00 Advice for aspiring founders + what’s next for Tara

Connect with Tara Gilad:

http://www.instagram.com/vitalitybowls 

http://www.instagram.com/taragilad

MMS sign up: https://www.lindsaypinchuk.com/mmsspring2025

Dear FoundHer... on Tour: https://www.dearfoundher.com/tour

Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

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