Freelance Friday

Sharing five game-changing pieces of content creation advice I learned from top-earning content creators at the Content Entrepreneur Expo this week!

WATCH this episode on YouTube: https://youtu.be/H-vrgY9K2NU

Join the Social Media Management Accelerator: https://latashajames.com/smma

All my links: latashajames.com/links

Instagram released a ton of updates for spring 2024 -- let's chat about Meta AI, Threads bonuses, and what's actually working on Instagram right now.Social Media Management Accelerator is enrolling for May! https://latashajames.com/smma

All of my links: https://latashajames.com/links

The TikTok ban has officially been signed into law. Here's everything social media managers and content creators need to know, including timing of the TikTok ban, how to pivot your audience, communicate with clients about it.

Links Mentioned:

Email Is for Everyone Waitlist

https://courses.latashajames.com/courses/email-is-for-everyone

How I Grew My Email List to 30K (video)

https://youtu.be/tqEPeA8J8nQ

Get Flodesk for 50% off (affiliate link)

https://flodesk.com/c/BHANYK

Interview about LinkedIn with Michelle J. Raymond

https://youtu.be/eETmwJF0JPg

All of my links - latashajames.com/links

1:13 - a recap of the TikTok ban

6:25 - start an email list

10:23 - repurpose TikTok content

14:01 - create authoritative content

19:20 - final thoughts

SMMA Open House on 4-24-24: https://event.webinarjam.com/register/36/r9qx4bvm

Learn more about the Social Media Management Accelerator: https://latashajames.com/smma

My social media and more: https://latashajames.com/links

0:00 - welcome!

0:59 - what are the steps you’d take to become a social media manager today?

3:04 - transitioning from corporate to freelance social media management

5:47 - what should go in a portfolio or case study?

7:09 - advice for a 19 year old looking to do social media consulting

8:44 - must have apps for social media managers

10:46 - Metricool (ad)

11:32 - conferences for social media managers

12:45 - how to level up your photography skills

14:32 - examples of cold pitching through DMs

16:55 - reaching your target audience on instagram

18:54 - overcoming imposter syndrome

21:22 - getting over the fear of starting

23:25 - is YouTube worth starting in 2024?

25:52 - a little podcast and life update

Here are the pros and cons of hiring a team vs. working as a solopreneur, based on my experience being a freelance social media manager, having a team of 7, and being a solo content creator. After reading Paul Jarvis' "Company of One", I thought we should discuss!

Thanks to Metricool for sponsoring this episode.Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠

My social media and more: https://latashajames.com/links

0:00 - intro

1:28 - my entrepreneurship journey

6:05 - letting your business fuel lifestyle goals

9:00 - what to delegate or delete

12:14 - Metricool (ad)

13:22 - slow and steady…

15:25 - importance of community

19:03 - is it harder working alone or with a team?

21:01 - is growth limited without a team?

22:57 - how to be taken seriously as a solopreneur?

24:25 - how to prepare for sick leave as a solopreneur?

27:45 - what do you think?

Is social media a highlight reel -- and SHOULD it be? Sharing my thoughts + some of the things I struggle with in life and entrepreneurship. Gentle warning that some mental health topics are discussed, so please protect yours!

The Social Media Management Toolbox for Notion is here!!! Take 50% off - no code needed + get free access to onboarding call and freelance rate calculator: https://courses.latashajames.com/courses/notion-toolbox

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠

Let's chat - this is the truth about sponsorships, brand deals, and how to make money as a content creator.

FREE How to Get Brand Deals LIVE CLASS: https://sidewalkerdaily.lpages.co/how-to-land-paid-brand-deals-latashajames/

Thanks to Metricool for sponsoring today's episode! Check out their LinkedIn study and use code LATASHA for 30 days free on any Pro Plan: https://metricool.com/linkedin-trends-study/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-linkedin-ad-read_2024&utm_term=q1

Other Tools Mentioned -

HoneyBook: http://share.honeybook.com/latasha

Rella: https://getrella.com/?via=latasha

Time Stamps -

0:00 - Why I’m making this episode

0:35 - Free brand deals class invite

1:37 - Gifting vs. affiliate vs. sponsorships 

5:30 - Step by step process of working with brands

6:24 - New LinkedIn Study from Metricool! (ad)

7:50 - How to find brand sponsors

11:40 - Negotiating with sponsors

16:42 - Contracts for content creation brand deals

21:44 - Getting approval on sponsorship content

25:29 - How to reach out to creators for sponsorships?

28:01 - When to stop accepting free product?

29:38 - How to approach boutique hotels as a content creator?

30:01 - My first sponsorship deal

31:12 - My opinion on working with a talent manager

Selling, showing up, and sharing to a public audience doesn't come naturally to everyone, including me. Here's how I've learned to serve, not sell, and self-promote without the sleaze.

The Social Media Management Toolbox for Notion is 50% off till 3/31/24! Check it out: https://courses.latashajames.com/

Let me know what you think of this episode on Instagram @thelatashajames, or:

Website: https://latashajames.com/

LinkedIn: https://www.linkedin.com/in/latashajames/

YouTube: https://www.youtube.com/@thelatashajames

AHHHH! The Social Media Management Toolbox for Notion is finally here!!! Take 50% off - no code needed till 3/31/24 + get free access to an onboarding call and freelance rate calculator: https://courses.latashajames.com/courses/notion-toolbox

Mentioned:

HoneyBook - take 50% off for a year (affiliate): http://share.honeybook.com/latasha

Find me here -

Freelance Friday Club: https://www.freelancefriday.club/

Website: https://latashajames.com/

Instagram: https://www.instagram.com/thelatashajames/