Black Friday is coming—and it's time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you're nervous about emailing your list more than usual or just need a boost of excitement, these affirmations will help you show up with energy, purpose, and permission to sell.

Episode Highlights

• Why Black Friday deserves your excitement and energy

• The mindset shift from "I'm spamming" to "It's my responsibility to sell"

• Giving yourself permission to email more than normal

• The reminder that your customers want to buy from you—and will thank you for your sale

• The power of showing up with solutions, not just discounts

• Liz's signature affirmation: "My best looks different every day."

Key Takeaways

• Black Friday isn't sleazy—it's an opportunity to serve your audience with offers they actually want.

• Your ideas and offers are valid; selling is part of your job as a business owner.

• Excitement is contagious—the more hyped you are about your sale, the more your customers will be too.

• Consistency and confidence beat perfection every time.

Links and Resources

Join Liz's annual pass waitlist here!

Liz's YouTube Channel

Email Marketing Membership

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link