I’m so excited to welcome Hala Taha back to the podcast! Known as the “Podcast Princess,” Hala is the founder of Young and Profiting and the Yap Media Network, and she’s a true expert in all things podcasting. In this episode, we dive into the secrets of launching, growing, and monetizing a podcast in today’s competitive landscape. Hala shares her top strategies for standing out, building an engaged audience, and attracting sponsors, plus the surprising power of leveraging video and cross-platform content to drive discovery.

Whether you’re just starting out or ready to scale your show, Hala’s insights will inspire you to think bigger and bolder about podcasting as part of your business. We also discuss how podcasting is evolving into a cross-channel experience and why it remains one of the hottest, most trusted markets for creating influence and impact. This conversation is packed with actionable tips don’t miss it!

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KEY POINTS: 

00:44 Meet Hala Taha: Podcasting Expert

01:42 The Secrets to Podcast Success

04:01 Monetizing Your Podcast

06:05 The Importance of Niche Focus

08:05 Launching Your Podcast: Tips and Tricks

13:47 Driving Engagement and Momentum

19:13 Cross-Channel Podcasting Strategies

22:23 The Shift to Video Content

23:07 Attracting Sponsors: What They Really Want

23:31 The Importance of Personal Branding

25:09 Expanding Beyond Apple and Spotify

28:56 Effective Podcast Growth Strategies

31:29 The Rise of Podcast Influencer Marketing

34:56 Leveraging Cross-Channel Influence

40:43 Young and Profiting Podcast Overview

42:27 Final Thoughts 

QUOTABLES:

“ Podcasting is more competitive than it's ever been, and there's more avenues and channels with the video component to do it. To me, that just shows that it is a healthy, money making, market. You don't want to be in a dying market. You want to be in a market that people are putting money behind and energy behind and time behind.” - Julie Solomon 

“ I treat my podcast as a cross channel platform. I don't think of it only as an audio platform. I don't think of it as only Apple. Even when it comes to audio, I'm thinking about what are all the other audio platforms? There's 70 platforms out there. How can I do media buying on those platforms? How can I trade with those platforms and grow?” - Hala Taha

GUEST RESOURCES:

Hala Taha

@yapwithhala

Find out more about Hala’s Network! 

RESOURCES:

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