Meet Aileen, creator of Baby Led Feeding and Hidden Heroes, author of 2 bestselling cook books, owner of graphic design agency Sweetand a mum of 3.

Like every mum, Aileen cares about what she is feeding her kids. While weaning her 3rd baby Oscar she began taking cute pictures and experimenting with tonnes of delicious recipes perfect for baby led feeding. Her passion grew and grew and she set her sights on developing this into a useful book for all parents. Aileen launched her award winning blog babyledfeeding.com and her social following grew over night as parents devoured her recipes and smart vegetable solutions.

Hungry for more her success has skyrocketed with 2 best selling books, The Baby-Led Feeding Cookbook and The Baby Friendly Family Cookbook and her 100% natural frozen convenient food for kids Aileen is on a mission to help parents everywhere teach kids to love food, to eat more vegetables and to have fun with different tastes, textures and flavours.

In this episode we talk about this incredible journey, the love Aileen has for connecting and growing this community, the challenges of running these exciting businesses and advice for other mums with a business ambition.

Read Aileen’s super helpful feeding articles here:

https://www.everymum.ie/baby/feeding/weaning/10-practical-tips-to-get-started-with-baby-led-feeding/

https://www.everymum.ie/baby/feeding/weaning/5-essential-items-for-baby-led-feeding/

https://www.everymum.ie/kids/fussy-children-not-eating-their-veggies-you-are-not-alone/

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