“I am like a cheerleader in human form,” says Leslie Randolph, a self-confidence coach and founder of The Coach Chronicles. This week, she sat down with Lindsay Pinchuk to discuss how she went from being a new coach to fully booked in just two years, using marketing strategies she learned from Lindsay’s mentorship program, “Marketing Made Simple for Small Business.”

Leslie’s story serves as a powerful example to the value of perseverance and adaptability as well as the challenge of overcoming self-doubt. She shares how connecting with her ideal audience—moms of teenage girls—was often about silencing her “inner teen” voice and focusing on building meaningful partnerships.

Being adaptable has been essential to Leslie’s success. She tailored her services to meet client needs while cultivating trust through lead magnets, newsletters, and social media. What role does showing up, even when it’s tough, play in success? Leslie’s story shows how staying open to experimentation can make all the difference.

Lindsay and Leslie also dive into the emotional side of entrepreneurship. Their advice? Believe in yourself, don’t wait for perfection, and, most importantly, enjoy the process.

Quotes

• “My strategy has been a bit of spaghetti on the wall—what works? You won’t know what works until you try. And so I tried.” (09:23 | Leslie Randolph) 
• “It is the willingness to try. It is the willingness to fail. It is the willingness to see what happens because it could have been really easy to say, ‘Oh, that’s never going to happen,’ or ‘Oh, they’re not going to pick me? You have to believe in yourself, and you have to be willing to see what’s possible, even when you’re scared, even when you doubt.” (31:58 | Leslie Randolph) 
• “I think when you’re doing this, find as many ways as you can to reach your goal through things you love because there are some really hard days. And like I said, this is a beautiful problem to have right now, right? So, continue to do things that you love that also build the business and get your name out there.” (40:11 | Leslie Randolph) 
• “Believe in yourself and begin. Allow yourself to be bad at first, and enjoy the journey along the way. I think that’s a big one right now—enjoying the process because it’s a journey. It’s not an overnight, three-step process. It is a journey. Have fun while you’re doing it.” (44:14 | Leslie Randolph)

Connect with Leslie Randolph:

Follow Leslie on IG: @the_coach_chronicles

Listen to Leslie's Podcast: Why Didn't They Tell Us: https://podcasts.apple.com/us/podcast/why-didnt-they-tell-us/id1656153036

Register for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024

Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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