My Amazon Guy

From CEO Burnout to Breakthrough: A Real Talk from Steven Pope


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Running an agency in 2025 comes with unexpected pressure, stalled growth, and personal setbacks.
This video shares a behind-the-scenes look at team building, burnout, and making tough leadership calls.Topics include internal structure, DTC services, team misfires, and mindset challenges at the executive level.

Your company can’t grow if you’re the bottleneck, get help building a team that runs without you: https://bit.ly/4jMZtxu

Watch these videos on YouTube: 
From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2

$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1

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Stop relying only on Amazon, download the DTC Growth Stack and build a brand that’s truly yours: 

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

Timestamps
00:00 - Why Content Creation Is Hard Today  
00:21 - Physical Transformation Journey  
01:26 - Mental Burnout and Divorce Struggles  
02:14 - Success and Struggles in Delegation  
03:18 - Making a Non-Salesperson Lead Sales  
04:20 - Founder Sales Advantage and SOP Sales  
04:48 - Jenga Strategy and Company Static Phase  
05:59 - Feeling Like the Company Runs Without the CEO  
06:27 - Motto: Leveling Up to Accelerate Prosperity  
07:01 - Meeting 63 Employees in Cebu  
07:38 - Smile Campaign for Employee Wellness  
08:22 - Push-Up Challenge and Culture Building  
09:17 - Strong Executive Team with Setbacks  
10:02 - Challenges Managing the IT Department  
11:11 - $2.6M Software Mistake and Lessons Learned  
11:38 - Gamifying Company Culture (Failure)  
12:46 - Ranking #1 for “Amazon Agency”  
13:20 - GEO vs SEO and AI Search Optimization  
13:35 - DTC Service Expansion Beyond Amazon  
14:45 - Reputation and Review Strategy  
15:59 - Motivation: Controlling Thoughts, Not Just Tasks  
16:45 - Asking Viewers for Content Ideas
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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