In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with Kara McClanahan, a trusted advisor in the world of aesthetic clinics.

Instead of spending tons of money chasing new clients, Kara explains how to build trust with the ones you already have. She talks about membership programs, long-term treatment plans, and how to turn happy clients into loyal fans who tell everyone about your practice.

Kara also shares real-life stories, helpful tips, and strategies that work—even if you're a small med spa. If you want more revenue, better retention, and clients who keep coming back, this episode is for you.

Key Takeaways

1. Focus on the clients you already have Building stronger relationships with current clients brings in more money and trust than always chasing new ones.

2. Membership programs increase loyalty A good membership plan can create steady income and keep patients coming back for more.

3. Treatment plans should be long-term Don't just treat the issue today—build a plan that supports your patient's goals over time.

4. Trust is your secret weapon People spend more and refer others when they trust your practice. That trust starts with caring and follow-up