Navigating the competitive landscape of gym ownership requires more than passion—it demands strategic marketing and sales acumen.

Welcome to “Gym Marketing Made Simple,” where we provide practical insights and strategies to help gym owners attract clients and grow their businesses.

Episode’s Main Topic:

In this episode, we sit down with Pat Commeret, head coach and owner of CrossFit Loup, to explore his journey from coaching to gym ownership. Pat shares how mentorship transformed his sales approach, boosting conversion rates from 20% to over 60%, and discusses the pivotal role of consistent marketing efforts in a competitive market.

Key Insights:

• The impact of mentorship on refining sales strategies and improving conversion rates.

• Transitioning from free trials to consultations to enhance client engagement.

• Leveraging paid advertising and social media optimization to attract new clients.

• Utilizing virtual assistants to improve lead management and operational efficiency.

• The importance of community building and maintaining a strong gym culture.

Episode Chapters:

00:00 Intro

00:15 Support and Mentorship in Business Growth

05:39 Challenges and Solutions in Sales and Marketing

08:55 Mindset and Approach to Sales

15:15 Transitioning from Free Trials to Consultations

25:24 Impact of Paid Ads and Virtual Assistants

Call to Action

If you’re looking to elevate your gym’s marketing and sales strategies, tune in to gain actionable insights from industry experts. Don’t forget to subscribe and share this episode with fellow gym owners.

Supporting Information

• Connect with Pat Commeret:

• Instagram: @pcommeret

• Facebook: Pat Commeret
  

Learn more about CrossFit Loup:

• Instagram: @crossfit_loup

• Facebook: CrossFit Loup

  
  

Thank you for joining us on this episode of “Gym Marketing Made Simple.” We appreciate your time and look forward to bringing you more insights in our next episode.