In this episode we answer real questions from coaches on low revenue, lead gen when your niche isn’t in the gym, knowing when you’re at capacity, and how to balance seasons of graft with the freedom you actually want from your business.

We also get into why 2026 will reward truly skilled coaches (not just marketers), how many platforms you should really be on, and what to do when life hits – like getting ill the week a new client starts.

If you’ve ever wondered “am I doing enough?” or “am I getting in my own way?”, this one will hit.

Timestamps

• 00:00–02:30 – Boxing, UFC and warm-up chat

• 02:31–06:10 – Low revenue even though you’re “doing everything right”

• 06:21–07:49 – Creating a client accountability challenge that actually lands

• 07:50–13:35 – Weekends, the Lakes and social media: love, hate and reality checks

• 13:54–19:01 – Gym floor lead gen when your niche “isn’t there”

• 19:02–22:15 – Knowing when you’re at capacity (time, energy, money)

• 22:34–26:00 – What changes in 2026: skills, AI and events

• 26:10–29:03 – If your business was a person, what is it trying to become?

• 29:04–37:58 – Balancing seasons of graft with the freedom you want

• 38:09–39:50 – How to prep for the PTMA conference + front-end offer timing

• 40:43–43:50 – How long it really took to build this level of output

• 43:51–47:21 – How many platforms should you be on? Does a podcast count?

• 47:22–50:34 – Getting ill, onboarding a new client and what systems you need