This week, I’m joined by Laura and Kelly, the sister duo behind Tied Sunwear, the fashion-forward UPF clothing brand that’s changing the way we think about sun protection. What started as a deeply personal mission after their mom’s melanoma diagnosis turned into a full-blown business built on style, safety, and sisterhood. 

 

We talk about why sun-protective clothing matters more than most people realize (spoiler: your cotton tee isn’t cutting it), what it really took to launch a brand from scratch, and how they’re designing timeless, flattering silhouettes that work for every season of life from pregnancy to postpartum and beyond. 

 

They also share how they keep their relationship strong while running a family business, what it means to build a mission-driven company, and their dream to become the ultimate “one-stop sun shop.” 

 

If you’ve ever wondered what goes into starting a brand or just want better options for protecting your skin without sacrificing style, this one’s for you. 

 

Use my code Katherine15 for 15% off: https://go.shopmy.us/p-21318273 

Please join us on YouTube for our full conversation and many more on video!