Benshen Talks S.H.I.T.

From Meme Queen to CEO: Building a Brand Your Way with Jilly Hendrix


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In this episode, I'm joined by Jilly Hendrix, content creator, brand consultant and founder of BODY a premium low proof vodka company. As a former DJ, pursuing her music career is what led her from LA to NYC. As a multi-passionate person, surrounding herself with other entrepreneurs in New York City inspired Jilly to follow her own entrepreneurial spirit.

In a world where authenticity often takes a backseat to perfection, we discuss how staying true to her interests allowed Jilly to be more authentic and also successful in her career. Jilly shares how working with brands and utilizing social media to create authentic content led to her being her own founder and shares her story of learning to embrace all of herself along the way.

“The reason why I am successful, or will be successful, is because I know who I am as a whole. If you remove any of those pieces then it won’t work.”

Key Insights:

  • Embracing Authenticity: The power of showing up as your true self in business and personal life
  • Navigating Multiple Passions: How to balance diverse interests without feeling pressured to choose just one
  • Overcoming Rejection: Strategies for building resilience in the face of setbacks
  • Social Media as a Testing Ground: Using platforms to experiment with ideas and connect with your audience
  • Purpose-Driven Action: Finding motivation beyond external validation

Practical Takeaways:

  • Don't take social media too seriously - experiment and find what works for you
  • Remember that everyone is figuring things out, even those who seem successful
  • Use rejection as a stepping stone for growth and learning
  • Focus on your purpose to overcome fear of judgment
  • Give yourself grace and love, especially when facing setbacks

This conversation serves as a reminder that success isn't about having it all figured out, but about continuing to show up, learn, and grow. Whether you're an entrepreneur, content creator, or simply someone navigating the complexities of modern life, this episode offers valuable insights on embracing your authentic self and building a life and career that aligns with your passions.

Guest Info:

Jilly's Instagram

How to Function | Jilly’s Substack

BODY Vodka Instagram

BODY Vodka Website

Get in Touch:

Benshen.co Website

Benshen Membership

Benshen.co Instagram

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Benshen Talks S.H.I.T.By Desirée Pais

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