In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. 

Chapters:

0:00 - Introduction and Episode Overview

0:12 - Welcoming Sam Foster

1:25 - The Vision Behind Frostfire Sauna & Cold Plunge

3:30 - Combining Wellness & Business as a Physical Therapist

6:15 - Building Community Through Shared Wellness Experiences

9:10 - How Frostfire Differentiates from Traditional PT Clinics

12:45 - Memberships, Walk-ins, and Client Experiences

15:30 - Overcoming Challenges and Building a Successful Business

18:40 - Advice for PTs Looking to Innovate

20:55 - Sam’s Vision for the Future of Frostfire

23:00 - The Importance of Community Collaboration

Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience. Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.

Key Points Discussed:

The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.

How combining sauna, cold plunge, and PT creates a holistic recovery environment.

Building community and fostering connections through wellness activities.

Strategies for engaging clients beyond clinical environments.

Sam's advice for PTs interested in non-traditional business models.

Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge

Target Audience: Physical therapists, wellness entrepreneurs, health and recovery enthusiasts, and individuals interested in alternative approaches to physical therapy.

Relevant Keywords: Physical therapy, wellness business, sauna, cold plunge, recovery therapy, Frostfire, PT entrepreneur, holistic recovery, community wellness, spa therapy, active recovery

Chapters:

0:00 - Introduction and Episode Overview

0:12 - Welcoming Sam Foster

1:25 - The Vision Behind Frostfire Sauna & Cold Plunge

3:30 - Combining Wellness & Business as a Physical Therapist

6:15 - Building Community Through Shared Wellness Experiences

9:10 - How Frostfire Differentiates from Traditional PT Clinics

12:45 - Memberships, Walk-ins, and Client Experiences

15:30 - Overcoming Challenges and Building a Successful Business

18:40 - Advice for PTs Looking to Innovate

20:55 - Sam’s Vision for the Future of Frostfire

23:00 - The Importance of Community Collaboration