Fullerton Unfiltered

Snow contracts are tapped out, storms keep coming, and clients are feeling the pressure. In this episode, we break down how to pivot mid-season, reset expectations, protect your margins, and finish winter strong without losing great accounts.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://granum.com/academy-bootcamp/

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card Webinar registration: https://www.lawntrepreneuracademy.com/coastpay-webinar-registration-1

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month).

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

If you've ever signed a contract and immediately felt that "uh-oh" feeling… this episode is for you. We're talking about garbage contracts, hidden clauses, and the fine print that can quietly destroy your profit, your schedule, and your sanity. Just because a client is big doesn't mean the deal is good, and in lawn care, landscaping, and snow removal, the wrong agreement can turn into unpaid work, chargebacks, endless scope creep, and zero leverage when things go sideways.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://granum.com/academy-bootcamp/

LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card Webinar registration: https://www.lawntrepreneuracademy.com/coastpay-webinar-registration-1

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month).

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

In this solo episode, Elizabeth gives a behind-the-scenes look at what snow season really takes from entrepreneurs and their families. From sleepless nights and unpredictable schedules to the pressure of being the team people count on when weather hits, she shares the realities you don't always see online. This isn't about glorifying the grind. It's about the responsibility, the flexibility, and the quiet support that keeps everything moving.

Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://granum.com/academy-bootcamp/

LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card Webinar registration: https://www.lawntrepreneuracademy.com/coastpay-webinar-registration-1

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month).

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

Most business owners chase the next strategy, marketing idea, or equipment upgrade, but Good to Great teaches a simple truth: first who, then what. In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one's for you.

LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card Webinar registration: https://www.lawntrepreneuracademy.com/coastpay-webinar-registration-1

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month).

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

You wanna know where profit goes to die? It's not payroll. It's not fuel. It's your bidding process. That's where most contractors quietly bleed money and don't even realize it. You underbid to win the job, you guess instead of estimate, you forget overhead, drive time, admin, callbacks, and suddenly that "good contract" is just keeping you busy, not profitable. You didn't lose the job. You lost the margin before you ever started. Winning bids doesn't build wealth. Profitable bids do. If you don't know your true numbers, your bids are just educated guesses and guesses don't scale.

LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month).

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

Today we're gonna share about the last week and a half's activities, including broken equipment, employee challenges, and a host of real life topics that we've been dealing with as we've been running our snow operations. Things are gonna happen to you, but it's how you respond and react to those events that determine whether or not they make or break you. Enjoy!

LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month).

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

A forward-looking show focused on building a real, executable marketing plan for 2026. Hosted by Brian and Adam of Branded Bull, this series breaks down strategy, systems, and brand positioning so business owners stop guessing and start marketing with intention.

LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month).

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

A new year doesn't require a full overhaul — it requires clarity. In this episode, we break down the three areas that matter most right now: your budget, your strategy, and your people. If you want momentum early in the year instead of scrambling later, this is where it starts.

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month).

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

2025 stretched us, shaped us, and surprised us in the best ways. In this episode, Brian and Liz sit down to reflect on the wins, the lessons, the hard moments, and the growth that defined the year. From business and family to faith and future vision, this is an honest look back and a hopeful look ahead.

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

Winter is the quiet season where real growth happens. In this episode, I break down why self-help books actually work when you read them with intention, not just for motivation. We'll talk about how to turn winter downtime into personal and business growth, why most people get nothing from the books they read, and how to apply what you learn so it actually sticks. I'll also share my personal winter reading list and explain why each book has earned a spot as I prepare for the season ahead.

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim