Fullerton Unfiltered

In this episode I take you behind the scenes of my LAL 2025 keynote and walk through the core framework that's shaping the entire talk. We dig into what it really means to decide on a new direction, how declaring it publicly reshapes your identity and environment, and why delivering through daily action is the bridge between belief and breakthrough. If you're ready to challenge the hidden assumptions holding you back, this conversation will help you rewrite the story you're living.

💥 Special Black Friday / Cyber Monday Savings from Lawntrepreneur Academy

Take advantage of limited-time discounts on the industry's best training, contracts, and business-building resources.

https://www.lawntrepreneuracademy.com/store

🔥 Exclusive Codes:

LINK Membership – 30% Off: Use code LINK30

Courses & Contracts – 30% Off: Use code SAVE30

Whole Ball of Wax – $400 Off: Use code SAVE400

These deals won't last long—grab the tools that will help you grow and level up your business.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

This week I break down why this winter is different for us and how we're doubling down on snow. We just invested in another Boss VBX+ salter and added our second Snopower F14 plow, and I'm sharing the strategy behind the upgrades, the mindset shift, and what it means for delivering next-level service all season long.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

In this episode, Brian sits down with Brad Stephenson from New Castle Lawn & Landscape to talk about the real secret behind scaling a successful green-industry company: building people. Brad shares how his Pennsylvania-based team has grown by focusing on leadership development, mentorship, and creating a culture where people step up instead of check out.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

This year at Brian's Lawn Maintenance, we took a step forward by investing in real training and implementing real systems. Utilizing the Greenius platform and establishing robust SOPs has eliminated guesswork, ensured consistency across crews, and enhanced the quality of our work. Everyone now follows the same standards, processes, and expectations. When you invest in training, you're not just upgrading your team — you're building a business that's scalable, profitable, and runs smoother than ever.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

Hit play for a deep dive into everything Billy Goat. In this episode, we break down must-have equipment, smart upgrades, and real-world tips for dominating both spring and fall cleanups. Whether you're leveling up your current setup or looking to add new tools to the fleet, this conversation will help you work faster, cleaner, and more profitably all season long.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

In this episode, we're joined by Andrew Kalbfleisch — a rising lawn care pro who's making waves by going electric. We chat about how he's integrating battery-powered equipment into his daily operations, why it's working for his crew, and how the shift is impacting both productivity and perception. Plus, Andrew shares how he's growing his brand online, building community, and using social media to attract customers and inspire others in the industry.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

What an incredible weekend. Thank you to everyone who showed up, leaned in, and helped make Lawntrepreneur Academy Live 2025 such a huge success. The speakers were amazing, the energy was next level, and the room just felt different this year in all the best ways. We saw people growing, networking, having real conversations, and catching a new vision for where they can take their lives and businesses. I'm so grateful for every single one of you who made the trip, invested in yourself, and added to the atmosphere. Can't wait to see what you build from here. Let's keep it rolling.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

The heart of leadership unpacks how a company's growth is a mirror of its leader. When you grow, the business grows. When you level up, the team levels up. We explore how ownership, intentionality, and personal development shape your culture, systems, and outcomes. At the end of the day, your organization becomes a reflection of who you're becoming. Part 2 of the interview can be heard on The B&B Lawn Care Podcast with Blake Albertson.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

Brian is joined by Jeremiah Jennings from The Growing Green Podcast.

Recorded live in Michigan right before Lawntrepreneur Academy Live, this crossover episode offers an unfiltered, practical conversation on running a real business, even when the weather, the work, and the numbers don't go your way.

They talk about everything from rain day productivity and crew training to labor costs, leadership development, and snow prep, mixing humor with hard-earned lessons. Jeremiah shares how he uses rain days for deep team meetings and SOP creation, while Brian explains why he's investing in training spaces, VAs, and systems that create long-term results.

The two also touch on the behind-the-scenes realities of hosting events like LAL, investing heavily in your company before profits appear, and balancing growth with sanity. The conversation wraps with lighthearted moments from Thanksgiving food partitions to Christmas light installs, showing the friendship and mutual respect between two leaders pushing each other to the next level.

Whether you're prepping for LAL or trying to get through your own version of "rain days," this episode reminds you that success comes from discipline, preparation, and a willingness to keep showing up. (Part 1 of 2).

🚨 $300 CASH AT THE DOOR GET'S YOU INTO LAL 2025! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

👉 Learn More

This isn't just a conference — it's your next level.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

We're coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own business to drive real results this season. Part 2 of 2

🚨 $300 CASH AT THE DOOR GET'S YOU INTO LAL 2025! 🚨

Lawntrepreneur Academy LIVE 2025 is locked, loaded, and ready to change the game!

📍 Join us this November in Novi, MI for the premier live event in the green industry — packed with: 🎤 An All-Star Speaker Lineup 📈 Proven Business Growth Tactics 🤝 Networking with Industry Leaders 🎁 Swag, Giveaways & Unforgettable Moments

👉 Learn More

This isn't just a conference — it's your next level.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim