Fullerton Unfiltered

Danny Kerr joined the Fullerton Unfiltered Podcast to discuss his organization's training sessions and Breakthrough Academy's approach to providing franchise-level support to small businesses without requiring franchise purchase. The conversation covered Breakthrough Academy's unique coaching methodology, their staff structure, and their impact on helping over 500 businesses, along with their focus on systemizing and scaling operations. Danny and Brian discussed the challenges of business scaling, the importance of financial metrics and accountability, and the value of peer support and mentorship in achieving business growth. If you want to learn more about Breakthrough Academy, click the link: https://trybta.com/Brians-Lawn

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

In this episode, I'm sharing a replay of a live LMN demo where I walk through exactly how we use LMN to run our lawn and landscaping business. No theory, no fluff, just real screens, real numbers, and real decisions that impact profitability, pricing, scheduling, and growth. If you're already using LMN or thinking about it and want to see how it actually works inside an operating company, this episode will give you a clear look behind the scenes and plenty of takeaways you can apply right away.

Watch The Replay Video

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

We're pulling back the curtain on our 2025 commercial snow setup and the equipment we rely on in real storms. Plows, salters, trucks, our new Isuzu, what's working, what we've learned, and why this setup shows up when it matters.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

In this episode, we break down five ways we're actively improving our snow removal business during the winter season. From ditching the 9–5 mindset and operating 24/7, to increasing pre-storm communication, managing expectations upfront, and being available when clients need us most, this conversation dives into what actually moves the needle in snow operations. If you want a more professional, reliable, and stress-free winter season, this episode is packed with real-world insight you can apply immediately.

LMN Webinar Demo — Saturday, December 13 Go "Under The Hood with Brian's actual LMN account. Register here: https://www.lawntrepreneuracademy.com/lmn-webinar-registration

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

This episode dives into the gap between dreaming and truly leading. Anyone can dream. A visionary builds, executes, and brings the dream into reality. We talk about how to shift from ideas to action, what separates high-level leaders from wishful thinkers, and how to become the kind of person who makes things happen instead of hoping they happen. Perfect for entrepreneurs ready to step into their next level.

LMN Webinar Demo — Saturday, December 13 Go "Under The Hood with Brian's actual LMN account. Register here: https://www.lawntrepreneuracademy.com/lmn-webinar-registration

Cycle CPA Webinar Discover how professional bookkeeping and financial systems can help you grow your landscape business with clarity and confidence. Register here: https://event.webinarjam.com/811qo/register/155v4iyy

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

This morning was one of those days where nothing goes as planned. The salter broke down, the clock was ticking, and it felt like everything that could go wrong did. But here's the truth — it will get better, or I'll get better at handling it. One or the other. In this episode I share the chaos, the frustration, and how we still pulled it together and got the job done. Because in this business, you learn to adapt, overcome, and keep moving forward.

LMN Webinar Demo — Saturday, December 13 Go "Under The Hood with Brian's actual LMN account. Register here: https://www.lawntrepreneuracademy.com/lmn-webinar-registration

Cycle CPA Webinar Discover how professional bookkeeping and financial systems can help you grow your landscape business with clarity and confidence. Register here: https://event.webinarjam.com/811qo/register/155v4iyy

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

In this episode, Marty Grunder joins us to talk about what it really means to build a legacy business that lasts for decades. We dive into the vision behind GROW Group's annual conference coming up in February, the leadership and culture drivers that set winning companies apart, and a recap of the biggest lessons and breakthroughs from LAL. Whether you're scaling from your first crew or leading a multimillion-dollar company, Marty's practical wisdom and long-game mindset will push you to think bigger, lead better, and build something that truly endures. LMN "Under The Hood" Webinar (Saturday, December 13, 7AM EST): Register at https://www.lawntrepreneuracademy.com/lmn-webinar-registration 🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

In today's episode Brian breaks down why late fall and early winter is the perfect time to evaluate your support team and make the tough decisions your business needs. From upgrading bookkeepers and accountants to tightening up internal roles, this is your permission to draft on your team and level up. Brian also recaps debris from the first snowstorm of the season and two early salt runs, sharing what worked and what needs tweaking before winter hits full swing. Tune in for a practical, honest catch-all episode to keep your operation sharp heading into the busy season.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

In this episode, we dive into our annual budget review and build out our full 2026 budget inside LMN for Brian's Lawn Maintenance. I walk you through why this is the most important end-of-year task, how it shapes your pricing and profit for next season, and why getting your numbers dialed in now sets you up to win big in 2026. Let's get our ducks in a row and go into the new year with clarity, confidence, and a rock-solid plan.

💥 Special Black Friday / Cyber Monday Savings from Lawntrepreneur Academy

Take advantage of limited-time discounts on the industry's best training, contracts, and business-building resources.

https://www.lawntrepreneuracademy.com/store

🔥 Exclusive Codes:

LINK Membership – 30% Off: Use code LINK30

Courses & Contracts – 30% Off: Use code SAVE30

Whole Ball of Wax – $400 Off: Use code SAVE400

These deals won't last long—grab the tools that will help you grow and level up your business.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim

In this episode, we dive into the gear that actually moves the needle when the snow starts flying. From EarthWay spreaders to Polar Tech shovels and the must-have tools that keep you efficient on site, we break down what really helps you work faster and smarter. Special guest Mitch Furr joins the show to share his real-world insights and the equipment upgrades that make a difference when every minute counts.

💥 Special Black Friday / Cyber Monday Savings from Lawntrepreneur Academy

Take advantage of limited-time discounts on the industry's best training, contracts, and business-building resources.

https://www.lawntrepreneuracademy.com/store

🔥 Exclusive Codes:

LINK Membership – 30% Off: Use code LINK30

Courses & Contracts – 30% Off: Use code SAVE30

Whole Ball of Wax – $400 Off: Use code SAVE400

These deals won't last long—grab the tools that will help you grow and level up your business.

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

• YouTube: Brian's Lawn Maintenance

• Instagram: @brianslawnmaintenance

📘 Resources to Grow Your Business

• Zero to $100K! – Start a Successful Lawn Care Business

• MERCH – Brian's Lawn Maintenance Apparel & Gear

• Whole Ball of Wax

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

• Cycle CPA – Save $200 with code: BRIAN

• PostcardMania – Direct Mail Marketing

• Branded Bull – Marketing & Branding Experts

• Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

• Equipment Defender

• Kujo Yardwear – + Free Shipping!

• ISOtunes – Save 10%

• Proven Locks

• Attentive AI – Promo Code Brian50 saves 50% at signup

• Darwin's Grip

• Plow-Right Snow Markers (Brians10 - Save 10%)

• Ballard Inc.

• EarthWay Spreaders

• Rhino Hitch

• SureCan USA

• Comfort Trim