Fullerton Unfiltered

Building a successful lawn care and landscaping company takes more than selling work. You need systems for developing great people AND getting paid for the work your team produces. In this episode, we're talking about how we're improving employee onboarding and training with Greenius, what's coming with Greenius 2.0, and why your best employees shouldn't have to carry the entire training load.

Then we're switching gears to cash flow and LMN Pay. We'll talk about the difference between revenue and actual cash in the bank, why getting paid quickly matters, and how creating a simple, professional payment process can strengthen your business. Two different topics with one common theme: better systems build better businesses.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

In this episode, I sit down with Tom Groh of Minnesota Sodding Company to talk all things sod and the business behind it. We dive into how the company got started, how the sod industry works, the equipment and technology they use, and what it takes to tackle large-scale turf projects. Tom also shares how Minnesota Sodding Company broke into professional stadiums and ball fields and what goes into installing turf at the highest level.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

A friend of mine is moving on from a partner company after five great years. While he'll definitely be missed, it's a great reminder of what truly lasts in business. Companies change, titles change, and careers take new directions, but great relationships stick with you. In this episode, we're talking about why showing up, attending events, building community, and investing in people can create opportunities and friendships that last far beyond any job title.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

Why would a commercial property pay for snow removal during a light winter? In this episode, Brian breaks down the business behind seasonal snow contracts and why customers are really paying for readiness, not inches. We unpack our 10 plow, 25 salt, and 35 salt structure, plus labor, equipment, salt inventory, overhead, cash flow, reserved capacity, and why sustainable pricing creates better long term partnerships for everyone.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

After reaching the milestone of 1,000 episodes, Liz joins me for a special look back at the journey that made it all possible.

We talk about the years of commitment, the sacrifices, the late nights, the opportunities, the challenges, and the behind-the-scenes moments that most people never saw. From the early days of the podcast to building businesses, raising a family, and finding a way to keep showing up year after year, we share stories, favorite memories, difficult seasons, and lessons learned along the way.

This is a personal look at what the journey has meant to both of us and a chance to recognize the people who helped make 1,000 episodes possible. (Part 2 of 2).

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

We made it to Episode 1,000, and this time Liz is joining me to tell the real story behind the journey. We're talking about the years of commitment, the sacrifices, the late nights, the opportunities, the challenges, and the moments behind the scenes that nobody ever saw.

From recording the early episodes to building businesses, raising a family, and staying committed enough to show up 1,000 times, we're sharing untold stories, favorite memories, hard seasons, and what this journey has really meant to both of us. This one is personal. Here's to 1,000 shows and the people who helped make it possible. (Part 1 of 2)

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

Welcome to a milestone episode! To celebrate 1,000 episodes of the Fullerton Unfiltered Podcast, Brian sits down with one of the most recognizable names in the luxury automotive world, Lamborghini Alex.

From the outside, selling Lamborghinis looks like a dream job. But behind every exotic car delivery is a masterclass in sales, customer experience, relationship building, and personal branding. In this conversation, Alex shares how he got started, what it takes to earn the trust of high net worth clients, and the lessons he's learned from selling some of the world's most exclusive automobiles.

Whether you're a contractor, entrepreneur, salesperson, or business owner, you'll discover practical insights that can help you improve your sales process, elevate your customer service, and build stronger relationships with your clients.

In this episode, Brian and Alex discuss:

• Alex's journey to becoming "Lamborghini Alex"

• What it's really like selling Lamborghinis

• The story behind his first Lamborghini sale

• Sales strategies for working with high net worth clients

• What luxury customers expect and how any business can deliver a premium experience

• The biggest mistakes salespeople make

• How relationship selling creates lifelong customers

• The power of personal branding and social media

• Behind the scenes stories from the Lamborghini showroom

• Actionable sales advice for entrepreneurs and service business owners

Thank you to everyone who has listened, watched, and supported the Fullerton Unfiltered Podcast over the years. Reaching 1,000 episodes is an incredible milestone, and we're grateful to have you along for the journey.

Here's to the next 1,000 episodes!

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

Everyone wants to grow their business, but very few can show the evidence that growth is coming. In this episode, we break down the difference between leading and lagging indicators, why revenue is the result, not the cause, and the key metrics in your people, sales, operations, and financials that predict future success. If you can't show the indicators, don't expect the outcome.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

What if the biggest thing holding your business back isn't your work ethic, but what you haven't been exposed to yet? After another stop on the Break Records Tour, I'm sharing why I'm so thankful someone invited me into this industry years ago, and why one room, one conversation, or one event can completely change your future, just like it did mine.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

Tickets for Lawntrepreneur Academy LIVE 2026 are officially on sale! In this episode, Liz and I break down everything you need to know about this year's event, why we believe it's going to be our best one yet, and how one day in the right room can completely change the trajectory of your business. We cover the incredible speaker lineup, networking opportunities, Sunday Masterclasses, and what you can expect when you join 300+ contractors in Novi, Michigan this November. If you're serious about growing your business, leading your team better, and surrounding yourself with people who are building something bigger, this is the event you don't want to miss.

In this episode:

• Why Lawntrepreneur Academy LIVE continues to grow every year
• Meet the 2026 speaker lineup
• What you'll learn from industry-leading business owners
• Friday night networking and Saturday's full-day conference
• Sunday Masterclass options with Sam Gembel or Pat Murray & Ken Demeer
• Who should attend and why bringing your team is worth it
• How to grab your tickets before they sell out

Event Details

• Event: Lawntrepreneur Academy LIVE 2026
• Date: Saturday, November 7, 2026
• Location: Vibe Credit Union Showplace (formerly Suburban Collection Showplace), Novi, Michigan
• Attendance: 300+ lawn and landscape business owners
• Includes: Friday night networking, Saturday conference, outdoor demos, catered lunch, afternoon snack, and actionable business training
• Sunday Masterclasses: Optional sessions with Sam Gembel or Pat Murray & Ken Demeer (sold separately)
• Featured Speakers: Mark Bradley, Mike Arnold, Pat Murray, Ken Demeer, Steve Wheatcroft, Jerry Schill, Joshua Brecht, plus Brian & Liz Fullerton as hosts.

🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7&8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live

🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/