Fullerton Unfiltered

Today, Liz and I are joined by my brother Adam and his wife, Sarah, for one of our most honest conversations yet. We share the stories that rarely make it onto social media. The setbacks, risks, doubts, wins, failures, family conversations, financial pressure, and moments that shaped each of our entrepreneurial journeys.

Whether you're building a lawn care business, growing a marketing agency, launching your first company, or simply chasing a dream, we hope these stories remind you that every entrepreneur has chapters nobody else sees. (Part 1 of 2)

LAL 2026 tickets go on sale 7/15 at 6pm ET.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Together In The Trades (The summit for couples in business * July 16th - 19th, 2026)

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

What separates companies that thrive from those that struggle during times of change? According to workplace culture expert Eric Termuende, it comes down to resilience, engagement, and leadership. In this episode, Eric shares practical strategies for creating a workplace where employees feel valued, motivated, and connected to the mission. If you're looking to build a stronger team and a healthier company culture, this conversation is full of insights you can implement right away.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Together In The Trades (The summit for couples in business * July 16th - 19th, 2026)

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

Social media makes it easy to compare your business to everyone else's highlight reel. New trucks. Bigger shops. Record revenue. Growing teams. But what you don't see is the balance sheet behind the post. Debt, cash flow, profit, payroll, stress, and the sacrifices it took to get there. In this episode, we're talking about why the numbers that matter most are usually the ones nobody shares, and how to stay focused on building the business and life you actually want.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Together In The Trades (The summit for couples in business * July 16th - 19th, 2026)

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

Most people don't fail because they lack ability. They fail because they lack urgency.

In today's episode, Brian dives into one of the defining characteristics of high achievers and successful entrepreneurs: the ability to compress time and take action faster than everyone else. Discover why urgency isn't about panic or chaos, but about making decisions, taking imperfect action, and refusing to let years slip by while your goals sit on the shelf.

If you've been waiting for the perfect moment to hire, grow, launch, invest, or pursue a bigger vision, this episode will challenge you to ask a different question: "What would need to happen for this to become reality much sooner than I think?"

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Together In The Trades (The summit for couples in business * July 16th - 19th, 2026)

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

Are credit card fees just the cost of doing business, or are they quietly eating away at your profits? In this episode, Brian shares why he changed his mind about absorbing processing fees, the real financial impact on growing companies, and how business owners can make smarter decisions to protect their margins without sacrificing customer service. This is a practical discussion every contractor and small business owner needs to hear.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Together In The Trades (The summit for couples in business * July 16th - 19th, 2026)

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

Jason Cromley has built Hidden Creek Landscaping into one of the most respected landscape companies in the country. In this conversation, we discuss leadership, company culture, creating premium client experiences, and what it takes to build a landscape brand that stands out in a crowded market. Jason also shares lessons learned from scaling a high-performing team and pursuing excellence at every level.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Together In The Trades (The summit for couples in business * July 16th - 19th, 2026)

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

At The People Intensive, I sat down with several lawn and landscaping business owners from across the country to get a quick season update, hear what's new in their companies, and uncover their biggest lessons on hiring, leadership, culture, and team development.

In this special compilation episode, you'll hear from key leaders in a series of short interviews packed with real-world insights on building stronger teams, retaining great employees, and leading people more effectively. Whether you're managing a crew of two or a team of twenty, there's a takeaway in this episode that can help you grow.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Together In The Trades (The summit for couples in business * July 16th - 19th, 2026)

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

What if the biggest thing holding your business back isn't your marketing, your pricing, or your equipment?

In this episode of Fullerton Unfiltered, Brian shares the four decisions that shape every successful landscaping company: the type of business you want, the type of work you want to be known for, the type of customer you want to serve, and the service area you want to dominate. This episode is a powerful reminder that growth without direction can leave you with a business you never intended to build.

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Together In The Trades (The summit for couples in business * July 16th - 19th, 2026)

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

In this episode, I sit down with the team from Coast Pay to discuss their nationwide tour, the mission behind their company, and what they've learned from visiting business owners across America. We talk entrepreneurship, technology, leadership, company culture, and the common challenges contractors face regardless of market size.

Sign up for Coast Pay: coastpay.com/brian

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Together In The Trades (The summit for couples in business * July 16th - 19th, 2026)

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/

In this replay, we break down the importance of knowing your numbers and how LMN helps lawn and landscaping companies estimate, budget, and price work for profit. If you're looking to improve margins, gain financial clarity, and make smarter business decisions, this training is packed with actionable insights to help you grow a healthier, more profitable company. Connect with Troy: [email protected] https://granum.chilipiper.com/shared/troy-woodham/lmn-self-sourced-60-minutes

🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/

Together In The Trades (The summit for couples in business * July 16th - 19th, 2026)

Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian

LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card https://www.CoastPay.com/Brian

EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50%

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed.

Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business.

👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store

🔗 Helpful Links & Resources

📬 Free Newsletter

Stay up to date with Brian's latest tips and updates.

Subscribe here: https://www.lawntrepreneuracademy.com/

🎥 Follow Brian Online

YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance

Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/

📘 Resources to Grow Your Business

Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/

MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store

Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout

🧠 LMN Mastermind Sessions

Try LMN Landscape Software — use code BRIAN for special savings.

Learn more

💼 Business Services

Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/

PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian

Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/

Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/

🔧 Top Tools & Equipment – Affiliate Partners

Use code BRIANS10 to save 10% at the links below.

Equipment Defender https://www.equipmentdefender.com/

NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/

Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/

ISOtunes – Save 10% https://bit.ly/3wzhaI4

Proven Locks https://www.provenlocks.com/

Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani

Darwin's Grip https://www.darwinsgrip.com/

Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/

Ballard Inc. https://www.ballard-inc.com/

EarthWay Spreaders https://www.earthway.com/

Rhino Hitch https://www.rhinohitch.com/

SureCan USA https://www.surecanusa.com/

Comfort Trim https://www.comforttrim.com/