Future Squared with Steve Glaveski

Every day we’re tasked with making decisions.

Most of the time, these decisions are small (like deciding whether or not to floss today).

However, small things done consistently poorly versus consistently well over the long-term can have a devastating impact on where you end up, whether in business or in life. It’s kind of like the power of compound interest.

I’m no dentist but it’s pretty common knowledge that if you decide not to floss every single day then you’re staring down the barrel of bleeding gums, halitosis, premature tooth loss and yellow teeth, not to mention the link made between flossing and cancer prevention.

Similarly, within the context of the office, if I decide to check my email every 10 minutes it might seem like no big deal. “It only takes a second!” you insist.

But if checking my email, every 10 minutes, every single day, means that I’m constantly distracted by responding to other people’s demands on my time, and I never give my brain the space to get into ‘the zone’ and engage in what author Cal Newport calls deep work - which is where most worthwhile work is done - then over the long-term I’m unlikely to move the needle on any significant commercial or creative pursuits.

For more on getting into and staying in the zone, check out How To Increase Your Productivity by 500%

Yet, how often do we really think through our decisions as opposed to base them on how we’re feeling in that precise moment, by past experiences, by jumping to conclusions, through groupthink, by choosing whatever decision requires the least thinking or falling victim to one of the other 32 cognitive biases that plague our decision making.

In this episode of Fast Fix Friday, I'll provide one way we go about making decisions at Collective Campus, which admittedly, works best when working in a team of at least three trustworthy, radically honest people who have enough experience in said areas to facilitate a constructive process.

That’s not to say you can’t use it when making your own decisions. I do all the time (as somebody who suffers from FOMO, has a tendency to chase furry rabbits and struggles with the plethora of choices on a Mexican restaurant menu, I have no choice but to use this method), and it’s a better approach than how I’ve made the majority of decisions in my 34 years on this planet.

I’m not suggesting it’s perfect but I’d go as far as saying that it’s better than the way more than 99% of decisions are made based as it aims to mitigate many of those limitations of the mind and of the environment I outlined earlier. This framework tries to strike the fine balance between making sensical, rational decisions and analysis by paralysis, something that a fast moving, fast growing company like ours can ill afford.

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If you've got any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski or @future_squared

Follow me on Instagram: @thesteveglaveski

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For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecampus.io

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Tim O’Reilly popularised the terms Open Source and Web 2.0

He is the founder and CEO of O’Reilly Media which delivers online learning, publishes books, runs conferences, urges companies to create more value than they capture, and tries to change the world by spreading and amplifying the knowledge of innovators.

Tim has a history of convening conversations that reshape the computer industry. In 1998, he organized the meeting where the term “open source software” was agreed on, and helped the business world understand its importance.

In 2004, with the Web 2.0 Summit, he defined how “Web 2.0” represented not only the resurgence of the web after the dot com bust, but a new model for the computer industry, based on big data, collective intelligence, and the internet as a platform.

In 2009, with his “Gov 2.0 Summit,” he framed a conversation about the modernization of government technology that has shaped policy and spawned initiatives at the Federal, State, and local level, and around the world.

He has now turned his attention to implications of AI, the on-demand economy, and other technologies that are transforming the nature of work and the future shape of the business world. This is the subject of his new book WTF: What’s the Future and Why It’s Up to Us.

In addition to his role at O’Reilly Media, Tim is a partner at early stage venture firm O’Reilly AlphaTech Ventures (OATV) and on the boards of Maker Media, Code for America, PeerJ, Civis Analytics, and PopVox.

Expect to learn a hell of a lot in today’s conversation and prepare to listen to it multiple times to capture as much value from it as you can.

Three key things you will learn:

• Tim’s views on net neutrality
• What companies absolutely need to be doing to best prepare for the new economy; and
• What Tim’s views are on whether the fourth industrial revolution will leave most of us unemployed or not

Expect to learn that, and more, in this conversation, with the one and only Tim O’Reilly.

Topics Discussed:

• The Book: What’s the Future and Why It’s Up To Us
• Whether companies like Amazon and Facebook are capturing more value than they’re creating and are they becoming dangerously monopolistic
• Why traditional maps of the world such as financial statements and short-term shareholder value need to be revisited
• What Tim thinks about the FCC winding back net neutrality
• What businesses need to think about to map out their business model for the next economy
• Will technology take our jobs?
• AI and its impact on humanity
• Government 2.0

Show Notes:

• O’Reilly Media: www.oreilly.com
• Twitter: @timoreilly
• Tim: http://tim.oreilly.com
• The book: www.wtfeconomy.com
  

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Listen on Google Play @  bit.ly/FSGoog

If you've got any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski or @future_squared

Follow me on Instagram: @thesteveglaveski

Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.

To sign up to our mailing list head to www.futuresquared.xyz

For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

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Collective Campus in its third year now and in that time I’m proud to say that, unlike other consultancies and education providers that have come (and gone already in many cases), we didn’t start out with fundraising as a key priority. It still isn’t.

We started by focusing on finding our value proposition and delivering on it in a cashflow positive way.

Over the course of the first 18 months we built a seven figure business, then with what was just a team of four (soon to be a team of nine), but the purpose of this blog is not to chest-beat, it is to paint a picture and deliver some important lessons.

By not tapping into funding early, we were operating under conditions of serious constraint. Both my co-founder Sean and I didn’t pay ourselves anything in the first 12 months of operating, opting instead for side gigs and part time shows to keep the lights on - literally - and we had to be creative with hiring, incentivisation and marketing - opting for free third party platforms and quid pro quo arrangements where possible.

Most of all, we ran countless short and fast experiments across our entire business model - and still do to this very day - across product, service, customer segment, distribution channel, price point, marketing channel, target geography, sales strategy, messaging and so on, in order to land on a model that delivered value to customers and therefore also created monetisable value for us.

But because we hadn’t taken on external funding, we had the freedom to try different things and fundamentally decide one day to change the direction of the company entirely by ditching public facing workshops and instead focusing on corporate consulting, training and accelerator programs.

There are significant lessons in this not only for startups but also for corporate innovation teams who often seek out funding, way beyond what is necessary - often through business cases - to build and test ideas, when far less would not only suffice but would be far more likely to get people thinking and acting like resource constrained early stage entrepreneurs, and therefore result in a more diligent application of those dollars and a higher likelihood of finding product market fit for new ideas.

This isn’t to say that you can’t do that if you take on funding early, but oftentimes, taking on especially large amounts of funding early on can be a curse dressed up as a blessing.

In this episode of Fast Fix Friday we unpack the five ways that investment can KILL innovation.

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Listen on iTunes @ goo.gl/sMnEa0

Listen on Stitcher @ www.stitcher.com/podcast/future 

Listen on Google Play @  bit.ly/FSGoog

If you've got any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski or @future_squared

Follow me on Instagram: @thesteveglaveski

Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.

To sign up to our mailing list head to www.futuresquared.xyz

For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

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Perry Marshall is one of the world's most expensive and sought-after business consultants, endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients in 300 industries seek his capacity to integrate sales, engineering, art and psychology.

He founded the $5 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. The prize aims to solve one of the leading mysteries in science.

His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry. Techniques he pioneered are best practices today. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact *about* your business, it's an action you take *on* your business.

His works include the world's most popular book on web advertising, Ultimate Guide to Google AdWords, 80/20 Sales & Marketing; Ultimate Guide to Facebook Advertising and Ultimate Guide to Local Business Marketing. These are textbooks at a number of universities. Direct Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”

He wrote Industrial Ethernet, and his book Evolution 2.0: Breaking the Deadlock Between Darwin and Design applies his digital expertise to science's most debated question.

I started off with every intention of exploring Perry’s books on Facebook and Google advertising but we quickly went off on a number of otherwise rewarding tangents as you’ll discover.

We explored:

• The blurring of the lines between sales and marketing
• Why a little bit better or a little bit cheaper is a fatal combination
• The number one question that we, as human beings, should be asking
• How startups often try to scale prematurely before finding product market fit; and
• How to unlock the  different emotional hooks and motivations for buying

You’ll learn that and much more in today’s conversation with the one and only Perry Marshall.

Topics discussed:

• Inbound lead generation and direct marketing
• How Facebook has finally got its act together as a marketing platform
• Why you shouldn’t quote and what to do instead
• Why the problem you’re solving usually isn’t the problem at all
• The person asking good questions is usually in the lead
• Why a little bit better or a little bit cheaper is a fatal combination
• Why you need to be “500%” better and what that means
• Underserved and over-served markets
• Why we over-estimate what we can do in 6 months and underestimate what we can do in 6 years
• How most people are doing social media wrong
• The value of AB testing across many potential variables and assumptions
• Unlocking different emotional hooks and motivations for buying
• The blurring of the lines between sales and marketing
• How to maintain cadence of a fast moving, experiment driven sales and marketing team in a departmentally silo’d large organisation
• The power of osmotic communication
• Why understanding where information comes from is critical
• Most people just solve the problems they know they can solve
• Why we should be asking questions like “what is the problem nobody thinks anybody can solve?”
• The US$5M Evolution 2.0 Prize

Show Notes:

1. Get Perry’s books: 
   • Ultimate Guide to Google AdWords: https://amzn.to/2Qly0WY
   • Ultimate Guide to Facebook Advertising: https://amzn.to/2oXGEOX
   • 80/20 Sales and Marketing: https://amzn.to/2x5wcss
   • Evolution 2.0: https://amzn.to/2NAISBR
   • Ultimate Guide to Local Business Marketing: https://amzn.to/2Qm4SPp
2. Web: Perrymarshall.com
3. Twitter: @perrymarshall
4. Web: Perrymarshall.com/8020

Listen on iTunes @ goo.gl/sMnEa0

Listen on Stitcher @ www.stitcher.com/podcast/future 

Listen on Google Play @  bit.ly/FSGoog

If you've got any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski or @future_squared

Follow me on Instagram: @thesteveglaveski

Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.

To sign up to our mailing list head to www.futuresquared.xyz

For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

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On this podcast I’ve been fortunate enough to speak to a lot of thought leaders, and what becomes clear, after having spoken to almost 100 of them so far, is that no matter how educated, experienced or accomplished they are, oftentimes, they hold contradictory views.

And these views are often colored by the circles they run in, their associates, the information they consume and so on.

We all make decisions based on the evidence presented, based on past experience, based on belief systems we’ve grown up with and based on over 100 cognitive biases that plague our decision making.

In this instalment of Fast Fix Friday, I talk the most valuable thing I've learned hosting this podcast. 

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Listen on iTunes @ goo.gl/sMnEa0 

Listen on Stitcher @ www.stitcher.com/podcast/future 

Listen on Google Play @  bit.ly/FSGoog  ‍

If you've got any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski or @future_squared

Follow me on Instagram: @thesteveglaveski

Like us?  ‍ It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.  ‍

To sign up to our mailing list head to www.futuresquared.xyz

For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

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As you may know Collective Campus is powering the Charter Hall PropTech Accelerator, Asia-Pac’s first proptech startup accelerator.

As part of the promotion for the program, I recently hit the road and facilitated roadshows in Sydney and Melbourne, hosting panels in both cities.

In this episode of Future Squared, I bring you our Melbourne panel discussion which took place at Collective Campus and featured Gabrielle McMillan of Equiem, Josh Rowe of realAs, David Hodges of Loc8 and of course, Aidan Coleman, CIO/CTO of Charter Hall.

I’ll dig a little deeper into the bios of each of our panelists during the conversation.

In today’s conversation we not only discuss what the future of real estate looks like but also uncover insights on what it takes to get a startup from zero to one.

If you’d like to find out more about the Charter Hall accelerator program and apply you can do so at www.charterhallaccelerator.cc

So with that, enjoy this conversation on the future of real estate.

Topics discussed:

• why Charter Hall is partnering with Collective Campus to work with proptech startups
• what startups can expect from Charter Hall and the accelerator program
• what kind of startups Charter Hall is looking for
• where our panelists think the real estate industry has evolved in the past 5 years and where it is going
• how realAS has found the transition from startup to working with a corporate (acquired by ANZ bank in 2016)
• how startups can effectively sell to large corporates and REITs
• technologies that our panelists are most excited by and their applications to real estate
• challenges in developing a proptech startup from the ground up

Listen on iTunes | Listen on Stitcher | Listen on Soundcloud

If you’d like to find out more about the Charter Hall accelerator program and apply you can do so at www.charterhallaccelerator.cc

For more content like this head over to www.collectivecampus.io

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Welcome back to Future Squared for a very special milestone episode number 200…. it seems like just yesterday I was sitting down with my co-founder and bashing out episode #1. That was now over 20 months ago and in that time I’ve been lucky enough to speak with and learn from the likes of Kevin Kelly, Steve Blank, Tim Harford, Jason Calacanis, Gretchen Rubin, Andreas Antonopoulous, Karen Dillon, Sean Ellis, Massimo Pigliucci, Brad Feld, Jamie Wheal, Lawrence Levy, Tyler Cowen, Alec Ross, Jamie Wheal, Susan David, David Allen and countless others - it just blows my mind how far this show has come in a short amount of time, picking up the Australian people’s choice award for best business podcast earlier this year and amassing a following of thousands.

So with that, I would just like to say a big THANK YOU for listening to the show, whether you’ve been with us from the start, whether you discovered the show 100 episodes in or whether this is the first time listening to the show - thank you so much - of course, if you have been a fan all of this time, I look forward to bringing you another 200 episodes and if you’d like to show some love, simply take a minute to leave a rating on iTunes, Stitcher or Google Play - it goes a long way to ensuring that the show gets into as many ears as possible.

What I’m doing on this show ultimately aligns with our mission here at Collective Campus which is to unlock people’s potential to create more imact for humanity and lead more fulfilling lives and I just hope that through these episodes you’ve been inspired to act and create change or add value to your life and the lives of people around you in ways both great and small.

So with that, it’s time to introduce today’s guest... Professor Scott Galloway.

Scott is a clinical professor of marketing at the New York University Stern School of Business, and a public speaker, author, and entrepreneur. He was named one of the world's 50 best business school professors by Poets and Quants. He has just released The Four: The Hidden DNA of Amazon, Apple, Facebook and Google which is already a New York Times and USA Today Bestseller.

In it Scott deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

In this episode you will learn:

• How the big four tech titans got to where they are today and why we’re wrong about how we think they got there

• Whether the big four are too big to fail and what the broader social and economic implications of their dominance are; and

• How to apply lessons from the big four to accelerate your career

Topics discussed:

- Scott predicting the Amazon Wholefoods acquisition

- How Amazon made money on the acquisition, almost immediately

- How companies like Amazon have a competitive advantage by getting big on "someone else's credit card"

- Why investors are so forgiving to companies like Amazon, Tesla and Facebook despite high profile crises that would destroy other companies

- How these companies got so big

- Are the big four 'too big to fail'?

- Has Google gotten so big and collected so much data that it's almost impossible for a second entrant to compete?

- How companies like Google, Amazon, Apple, UBER and Facebook concentrate wealth in Silicon Valley, much to the detriment of social safety nets everywhere 

- How big four companies are doing much more with much less

- How behemoths like Amazon and Google get away with paying effectively no tax while small companies end up paying much more on a per capita basis

- On Silicon Valley companies designing apps to effectively addict us to dopamine hits

- In the wake of high profile anti-trust breaches, sexual harrassment cases and multi-billion dollar fines, are the big four's companies political fortunes on the decline?

- Jeff Immelt's ousting at GE and how the market was less forgiving for a traditional company than a Tesla (despite the latter's product recalls and missing production targets)

- How we can apply the lessons of the big four to our own lives

Show Notes:

1) Book website: www.thefourbook.com

2) Twitter: @profgalloway

3) Get the book on Amazon: https://amzn.to/2CKzGqb

Listen on iTunes @ goo.gl/sMnEa0 

Listen on Stitcher @ www.stitcher.com/podcast/future 

Listen on Google Play @  bit.ly/FSGoog

If you've got any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski or @future_squared

Follow me on Instagram: @thesteveglaveski

Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.

To sign up to our mailing list head to www.futuresquared.xyz

For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

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As more large companies begin to embark upon audacious transformation plans and set up innovation teams, more corporate professionals are being introduced to a world in which terms like design thinking, lean, agile, pivot, experiment, fail, adapt and so on are used almost interchangeably.

Many fall victim to the law of the instrument bias and after attending a one day design thinking workshop, load all of their eggs into that one basket, maintaining a firm belief that design thinking is the silver bullet solution for their innovation woes, but as I detailed in a previous blog post, design thinking is only one step in the process.

With that, I often get asked by professionals new to the space what the difference between design thinking, the lean startup and agile is and the answer forms the basis for this instalment of Fast Fix Friday.

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Listen on iTunes @ goo.gl/sMnEa0 

Listen on Stitcher @ www.stitcher.com/podcast/future 

Listen on Google Play @  bit.ly/FSGoog

If you've got any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski or @future_squared

Follow me on Instagram: @thesteveglaveski

Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.

To sign up to our mailing list head to www.futuresquared.xyz

For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

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Alison Stratten is co-author of 4 best selling business books, co-owner of UnMarketing Inc and co-host of The UnPodcast - the other half of that co, her husband Scott, who was named one of the Top 5 Social Media Influencers in the world by Forbes.com.

Alison’s books include QR Codes Kill Kittens, UnSelling, UnMarketing and the newly released UnBranding: 100 Branding Lessons for the Age of Disruption.

The book provides lessons from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons.

Expect to learn three things in this episode, including:

1. The number one questions executives and founders need to ask themselves before innovating
2. How to stand out from the crowd in a world where marketing messages are around every corner
3. The importance of trust in building and maintaining your audience

Topics Discussed:

• Meeting her husband on Twitter!
• The definition of branding
• What Alison’s new book, UnBranding, brings to the world that other business books don’t
• Lessons on positive and negative branding from United Airlines, Gatorade and Patagonia
• How to stand out from the crowd
• Why you should build your personal brand
• How to maintain relevance in an age of fast changing consumer behaviour and taste
• The number one question you should answer before innovating
• The importance of trust in building and maintaining your audience

Show Notes:

1. Alison’s company: www.UnMarketing.com
2. Alison on Twitter: www.twitter.com/UnAlison
3. Facebook group: www.facebook.com/UnMarketing

UnBranding on Amazon: https://amzn.to/2QiqnRj

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Listen on iTunes @ goo.gl/sMnEa0 

Listen on Stitcher @ www.stitcher.com/podcast/future 

Listen on Google Play @  bit.ly/FSGoog

If you've got any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski or @future_squared

Follow me on Instagram: @thesteveglaveski

Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.

To sign up to our mailing list head to www.futuresquared.xyz

For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

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--- Listen on iTunes @ goo.gl/sMnEa0  Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @  bit.ly/FSGoog 

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If you've got any questions on this podcast feel free to send an email to [email protected] or tweet me on Twitter @steveglaveski or @future_squared Like us? 

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It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. 

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To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

• GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching
• GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack

Hosted on Acast. See acast.com/privacy for more information.