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Physical therapists are short on time, long on complaints, and totally missing the point: we're in an attention economy. In this episode, Jimmy and the crew dive into:
This isn't about hype. It's about attention, strategy, and clinical creativity. Want to build the PT profession's Savannah Bananas? This episode's your blueprint.
CHAPTERS:
00:00 Intro: The Attention Economy in PT
04:22 RTM Is Free Money (But No One Uses It)
09:45 What We Can Steal From ESPN 8: The Ocho
14:36 Clinic Games & CrossFit Leaderboards
19:52 The Real ROI of CSM Booths
26:11 Medicare Edition: The Floor is Lava
31:22 Alternative Halftime Shows & Fake Game Testing
36:44 Clinic vs Clinic: Building a PT Leaderboard
43:00 Final Thoughts: Outrun the Bear, Not the Pack
LINKS & RESOURCES:
By Jimmy McKay, PT, DPT | Physical Therapy Podcast4.8
193193 ratings
Physical therapists are short on time, long on complaints, and totally missing the point: we're in an attention economy. In this episode, Jimmy and the crew dive into:
This isn't about hype. It's about attention, strategy, and clinical creativity. Want to build the PT profession's Savannah Bananas? This episode's your blueprint.
CHAPTERS:
00:00 Intro: The Attention Economy in PT
04:22 RTM Is Free Money (But No One Uses It)
09:45 What We Can Steal From ESPN 8: The Ocho
14:36 Clinic Games & CrossFit Leaderboards
19:52 The Real ROI of CSM Booths
26:11 Medicare Edition: The Floor is Lava
31:22 Alternative Halftime Shows & Fake Game Testing
36:44 Clinic vs Clinic: Building a PT Leaderboard
43:00 Final Thoughts: Outrun the Bear, Not the Pack
LINKS & RESOURCES:

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