Physical therapists are short on time, long on complaints, and totally missing the point: we're in an attention economy. In this episode, Jimmy and the crew dive into:

• How RTM is "free money" and still ignored
• What ESPN's ridiculous programming can teach PT clinics
• CrossFit, Peloton, and OrangeTheory as models for gamifying outcomes
• Why most CSM booths are $20,000 toilets
• Clinic competition, trivia-style leaderboards, and The Floor is Lava: Medicare Edition

This isn't about hype. It's about attention, strategy, and clinical creativity. Want to build the PT profession's Savannah Bananas? This episode's your blueprint.

CHAPTERS:

00:00 Intro: The Attention Economy in PT

04:22 RTM Is Free Money (But No One Uses It)

09:45 What We Can Steal From ESPN 8: The Ocho

14:36 Clinic Games & CrossFit Leaderboards

19:52 The Real ROI of CSM Booths

26:11 Medicare Edition: The Floor is Lava

31:22 Alternative Halftime Shows & Fake Game Testing

36:44 Clinic vs Clinic: Building a PT Leaderboard

43:00 Final Thoughts: Outrun the Bear, Not the Pack

LINKS & RESOURCES:

• Subscribe to the show: https://ptpintcast.com/subscribe
• Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmymcpt/
• More episodes: https://www.youtube.com/@PTPintcast