In today’s Under the Hood episode, we’re taking you behind the scenes of what’s actually working inside our business right now.

We’re chatting all about the things we’re implementing so that you can apply the same thinking to get more sales and more booked calls all from the leads you already have.

You’ll also hear what’s converting best for cold leads in 2025, why webinars and live challenges are making such a comeback, and the surprising lesson we’ve learned after testing almost every sales pathway under the sun.

You’ll hear:

0:00 - Our personal updates

3:42 - The different conversion mechanisms we have in our 7 Figure Business

6:26 - What’s the best conversion tactic for warming up cold leads?

7:09 - How to decide which conversion technique is best for your business

8:50 - The biggest thing we’ve learnt from testing so many lead conversions

10:02 - An update on our $50k ad challenge in January

11:13 -Why are live events outperforming call funnels and low ticket to high ticket funnels?

12:55 - The biggest mistakes to avoid when running a live challenge in your business

13:38 - How we plan on converting people from a challenge into long term clients

15:14 - Want to record 50 ads in less than a day? We’re using this app to help us

18:10 - If you’re still unsure about AI, try using it for these tasks first

Watch the YouTube version of the podcast here.

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