Collaborations are one of the fastest ways to grow your email list — but only if you set them up strategically. In this actionable and energetic episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the three simple things you need to do before, during, and after every collaboration to make sure you're collecting the maximum number of subscribers.

Episode Highlights

• Why collabs don't automatically grow your list — and what to do instead.

• Step 1: Set up your ecosystem for success.

• Step 2: Join their community — before and after.

• Step 3: Make sure your topic directly relates to your freebie.

• Liz's real-world results: 70 new subscribers from a single podcast episode because the topic and freebie were perfectly aligned.

• The closing reminder: "Don't pitch dog treats at a potty-training webinar." Your topic and offer must make sense together.

• A quick promo for the upcoming Networking for Collabs List Building Challenge (June 2–4, 2025), co-hosted with a networking expert.

Key Takeaways

• All roads lead to your list: Optimize your website and socials before you collaborate.

• Engage early and often: Show up in your partner's community before and after your collab.

• Alignment equals conversion: Your collab topic should flow directly into your freebie.

• Relationships build reach: Community engagement creates trust and better visibility.

• Consistency wins: Every collab is a chance to grow your list — if you set it up intentionally.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM