Getting Your Podcast to The Top of Google Search Results | Jason Barnard

Send Us a Text Message Did you know that you can get a stamp of approval from Google? It's better known as the Google Knowledge Panel. (It's the information box on the right-hand side of Google Search Results.) You've seen it when you Google the name of somebody famous. In this episode, Jason Barnard explains that the Google Knowledge Panel isn't reserved for the world's top influencers. In fact, Google's implicit stamp of approval is available to anyone! Jason will explain how to get a Google Knowledge Panel for your podcast. Get ready to learn how to leverage the power of Google's stamp of approval!  MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/241

Key Moments:

00:00:15 - Introduction and Building Authority in Search

00:03:28 - Jason's Personal Experience with Google Search Results

00:07:27 - Importance of Google for Podcasters

00:10:00 - Improving Your Brand SERP

00:12:39 - Knowledge Panel and Building Authority

00:17:05 - Assessing Online Presence

00:19:00 - Becoming the Authority

00:20:19 - Conclusion: Key to Target Audience

Timestamped Summary:

00:00:15 - Introduction and Building Authority in Search

Jason Barnard introduces himself as the Brand SERP guy and explains how branded search can help build authority within an industry. He highlights the importance of becoming the authoritative reference in your niche and shares a simple strategy to achieve that.

00:03:28 - Jason's Personal Experience with Google Search Results

Jason shares his personal experience of repositioning his online personal brand from a cartoon Blue Dog to a world-leading expert digital marketer. He emphasizes the role of Google search results in building credibility and becoming an authoritative expert.

00:07:27 - Importance of Google for Podcasters

Jason explains that while Google may not be a huge driver of an audience for podcasters, it provides valuable insights and free visibility. He introduces the concept of Brand SERP and Knowledge Panel and how they indicate Google's understanding of your podcast.

00:10:00 - Improving Your Brand SERP

Jason advises podcasters to focus on improving the content that appears on their brand SERP. This includes reviews, engagement, and views on podcasting platforms, as well as social media accounts. He suggests analyzing the brand SERPs of other podcasts in the same niche for strategic choices.

00:12:39 - Knowledge Panel and Building Authority

Jason explains the significance of the Knowledge Panel on Google and how it represents Google's level of understanding of your podcast. He emphasizes the importance of providing accurate and relevant information to build authority within your niche.

00:17:05 - Assessing Online Presence

Learn how to assess your online presence by researching your brand SERP and evaluating the relevance and helpfulness of the information presented. Google, Chat GPT, and Microsoft Bing are valuable tools for gaining insight into your authority and credibility.

00:19:00 - Becoming the Authority

Consistency in content, niche focus, content quality, and building relationships with leading authorities in your niche will establish you as the go-to authority on various platforms. Google, Microsoft, Bing, Apple, Amazon, Spotify, and Podcast Addict will prioritize your podcast over others.

00:20:19 - Conclusion: Key to Target Audience

Google's understanding of your podcast and audience interaction provides valuable insights. Aim to become the authority in your niche on search and recommendation engines, gaining visibility and credibility with your ideal target audience.

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