#116 GIFT-GIVING: What You Need to Know

Gift-giving is a highly symbolic form of communication. Gift-giving can also create a lot of stress!  Whether it’s a client thank-you gift, a birthday gift, or Valentine’s day, gifts communicate things about the giver, about the giver’s beliefs about the receiver, and about the relationship between them. Gifts can reinforce important relationships, take them to the next level, or even destroy them.

RESOURCES

Dr. Andrea Wojnicki & Talk About Talk 

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Professor Russell Belk 

Professor Belk’s York University Schulich faculty page

Talk About Talk episode #17: What Our Possessions Say

Gift-Giving

Mauss, Marcel (1924) THE GIFT https://archive.org/details/giftformsfunctio00maus/page/6

Belk, Russell W. (1976) “It’s The Thought That Counts: A Signed Digraph Analysis of Gift-Giving” Journal of Consumer Research

Belk & Coon (1991) “Can’t Buy me Love: Money, Dating & Gifts” Association for Consumer Research 

Geisler, Markus (2006) “Consumer Gift Systems” Journal of Consumer Research 

Sherry, John F. (1983) “Gift-Giving in Anthropological Perspective” Journal of Consumer Research

Sherry, McGrath & Levy (1993) “The Dark Side of the Gift” Journal of Business Research

Ward, Morgan K., & Broniarczyk, Susan M. (2011) “It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness” Journal of Consumer Research

Wooten, David B. (2000) “Qualitative Steps Toward an Expanded Model of Anxiety in Gift-Giving” Journal of Consumer Research

LinkedIn: https://www.linkedin.com/in/andreawojnicki/

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