July 01, 2026

Gifting Messaging Without The Discount

10 minutes

Did you know you can start running gifting messaging on your site & in your ad account BEFORE you launch a sale, like Father's Day or BFCM?

Early in the month of May, I tested Father's Day Gifting Messaging across websites of 4 different brands that all sell products that make good father's day gifts.

Even before the sale or the offer is launched, this messaging outperformed evergreen site content, increasing CVR & RPS.

Then, and maybe most importantly, once the sale does launch, we already know which messaging is best to roll out across the site and ad account, and can squeeze every single drop we can out of the promo period.

One client, YoY father's day comps are nuts:

They spent 30% LESS money on ads, and did 34% MORE revenue.

You 1000% need a plan to test gifting messaging in OCTOBER this year, weeks before you launch any kind of holiday sale, so that when you launch the sale, you're launching it already having your messaging dialed in.

Tactical & Practical is brought to you by Intelligems.io - they're the software solution that allows me to test all this messaging on site and shows me where we're increasing Conversion Rate, Revenue Per Session, and a lot more!

Tactical & Practical is also sponsored by Waste Not! A software that fortifies your Meta ad spend to cut waste, reduce audience overlap, and decrease cost to reach new audiences! Check out what they've done for me here: https://www.wastenot.io/case-studies/large-dtc-watch-brand?ref=nathaniel

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By Nate Lagos

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