Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Can you believe we are already half way through 2023?!? We can’t either! This year has been flying by, and this week we are going to check in on our goals we set for the year and assess how things are going. We have had so much success and excitement this year, and a lot of positivity at the midpoint of the year. We were hoping for some ease and flow this summer and so far things are mostly going as planned. We hope that’s the case for you, but if it isn’t that’s okay too. We place so much pressure on the start of the year, but there is no reason you can’t evaluate where you are at now, reassess things and adjust your plans and get back on track. This week we are going to share where we are both at personally and professionally and what the rest of the year looks like.It just might inspire you to do the same! Let’s dive in!

Here in Minnesota owning a lake home or a cabin is the ultimate dream for a lot of people, and even if you are located in another part of the country there is generally still some sort of equivalent dream wherever you are from. Actually making this dream a reality might be easier than you think if you have someone in your corner providing you with the right advice, and guidance on how to come up with financing, and how to make this work for you and your lifestyle. There are a lot of ways to pull it off, and things like using it as a short term rental, or AirBnB are becoming more common so that you can offset some of the expense of ownership. There are also a lot of things to consider when purchasing a cabin or a lake house and considering all the pros and cons so that you can ultimately make a purchase that really works for you. Today we break down all the ins and outs of purchasing a cabin, or vacation property and how you can make it a reality. Let’s dive in!

Branding and marketing in real estate have come a long way in recent years as agents are focusing more on showcasing who they are as a person beyond relying on just sold and for sale photos.

Developing a personal brand is a game changer for a real estate agent because it truly builds the know, like and trust factor that is crucial to marketing yourself as a Realtor.

We love to see this change and we are going to continue shouting from the rooftops on how this can continue to evolve with the times. One of the big misses we are still noticing is teams not allowing their agents to have a personal brand for fear that they will end up leaving the team. 

The hard reality is that agents only stay with teams for so long anyways, so we say let them develop their brand as long as they represent the team in a positive way. 

 This week Beth interviews Kristi about operating a personal brand within a team, the mistakes we both see, the successes and disappointments we've seen firsthand and how to correct them. 

This episode might piss off a few (or more!) team leaders, but we are all about bringing you the facts - so let's rip off the bandaid and do this. Are you ready for some truth? Let's dive in!

Summer has finally arrived in Minnesota, and we couldn't be more thrilled. If you reside in a state with cold winters, you understand just how precious our summers are. Even if you're tuning in from a warmer state, you're likely experiencing the joys of having your kids out of school, engaging in sports, planning summer vacations, and indulging in various activities. With so much happening, it's easy for the calendar to fill up quickly, and before we know it, the fourth quarter will be upon us. As small business owners, it's crucial for us not to neglect working on our businesses while we're busy working in them and enjoying our best lives during the summer.

This week, we'll be sharing our summer bucket list and discussing some strategies to ensure a productive summer while also finding a balance between work and leisure. So let's dive in!

The summer real estate market is here and in full swing, and while the interest rates are still a huge topic of conversation we are seeing buyers and sellers getting into the game. Some of this is out of necessity but also there are a lot of people who were trying to wait out the interest rates and have just decided they have waited long enough and it’s time to make a move regardless of the rates. We are still in a sellers market due to the lack of inventory, but if that starts to shift things are going to start to balance out, and that could really cause the market to heat up. While the news is so often putting a negative spin on things and hinting at a big dip in the market we are just not seeing the signs of that happening. Many homeowners are sitting on a boat load of equity and are able to sell easily if they experienced some sort of hardship, and with that we are looking at good health in the market. This week we are covering all the hot topics and trends we are seeing out there this summer and getting you up to speed on all the things you need to know and be discussing with clients this summer. Let’s dive in!

When it comes to buying or selling a home, understanding mortgage interest rates is so important. Interest rates have continued to be a big topic of conversation this year as the real estate market continues to evolve, and rates play a significant role in determining the affordability of homeownership. Whether you are a buyer or seller, understanding mortgage interest rates can empower you to make informed decisions. By shopping around, considering credit worthiness, and analyzing down payment options, buyers and sellers can successfully navigate the home buying process.

On today’s show we have Jason Trout of JMT Mortgage to discuss everything about mortgage interest rates and the impact they are having on both buyers and sellers. Jason is one of our very favorite brokers to work with in the Twin Cities and he does a great job running through all kinds of scenarios you could encounter, and how to prepare yourself, whether it’s your first time buying a home, or you’ve done it many times. Jason is a true pro, and we love sitting down to chat with him about all things mortgages. Let’s dive in!

Back in March we attended the EXP Fast Forward conference in San Diego, and while we were there we heard a Realtor speak, and he wasn’t talking about real estate, sales, or marketing, he was talking about imposter syndrome. That Realtor’s name was Mike Proctor, and he’s a top producing agent on the Whissle team in San Diego, and while Mike is an amazing Realtor, what we believe is the truly important work he is doing is talking about imposter syndrome, vulnerability, mental health, and parenthood. His message is not one that is being shared all over, and it is certainly not one we hear being spoken from the stage of a real estate conference, and we hope that Mike is changing that. We talked with Mike about how imposter syndrome impacted him, and how he worked to overcome it, mental health and being in sales, fatherhood and family life, and so much more. This was a super vulnerable conversation and we are so grateful to be able to share this one with you. Let’s dive in!

You can find Mike @procdiesel on Instagram 

Here is the link to the book Mindset that Mike talks about in the podcast:

https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1683899496

It’s pretty safe to say that script practicing, and lead generating are not most Realtors favorite things to do. We want to flip that script on its head (pun intended!) so that rather than treating this like some other drudgery you have to do, you can make it a positive and impactful part of your business. Picking up the phone and calling someone has become something of a lost art, and that is exactly why doing it is such a valuable skill, and like any other skill it takes practice. 

Client interactions in real estate are everything, and having consistent communication with buyers and sellers is one of the reasons why someone will potentially choose you rather than someone else. It’s a contact sport after all! On this week's show Beth is going to give her tips and tricks for how to develop a positive mindset around scrip practice, and lead generation, and what you should be doing to help develop those skills. Let’s dive in!

Back in March we attended the EXP Fast Forward Conference in San Diego and we finally got a chance to sit down and do a podcast about it last week. The conference was really well done and we had such a great time connecting with Realtors from all over the country. There were amazing speakers and the keynote was the author of Atomic Habits, James Clear. We learned all about habit formation, habit stacking, and the power of small habits, and it was so inspiring to hear about how small actions done consistently can net a big result. There were so many other great speakers discussing everything from geo farming in real estate, categorical farming, lead generation, and email marketing as well as plenty of real estate specific topics. We really just can’t say enough good things about the conference and it was both educational and enjoyable. We can’t wait to share our thoughts with you so let’s dive in!

The most important thing for the marketing of any business is consistency. Consistency is the driving force behind your brand ultimately reaching your ideal client. It doesn’t matter what platform you are using to reach your audience, consistency is the key. We believe that email marketing is the most impactful and reliable way to move your business forward. You don’t own your Instagram, you don’t own your TikTok, but you do own your email list. Oftentimes when we start talking about e-mail marketing the first question is "Where do I start?” This week Kristi goes through a nurture sequence, otherwise known as a marketing funnel. A funnel is the process of converting traffic using a freebie, coupon code, ebook, or whatever your lead magnet is. After the free content has been delivered a series of automated emails will follow that will educate about your mission, who you are and how you can serve this new prospective client. This is the heart of any good online marketing strategy. Kristi walks through a step by step guide on how to do this on this week's show. Let’s dive in!

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https://flodesk.com/c/OAAMMZ