Good. Better. Broker.

The following guests sit down with host Justin White:

Ben Lavender - Senior Mortgage Loan Originator, Madison Mortgage Services
Mike Cox - Broker-Owner, Mortgage Nerds


Why Creating Video Content for Social Media Leads to Increased Brand Recognition and More Loans

Consistently posting videos on social media can help independent mortgage brokers grow their brand and their book of business. What should you be thinking about when recording videos and developing a strategy for posting them? Tune in to episode #3 of Good. Better. Broker. to find out why this type of marketing is such an effective way to reach new clients and how you can become a video pro even if you’ve never recorded one.

In this episode of the Good. Better. Broker. podcast, you’ll hear tips from two independent mortgage brokers who leverage video marketing to position themselves as experts in their local markets.


In this episode, we discuss ...

3:23 – the key to Ben’s video content taking off
4:26 – why it’s important to do video to reach consumers
5:03 – the impact video has had on Ben’s business
5:33 – how to measure success with videos
6:15 – how long you need to dedicate to posting videos
7:48 – how to start if you’re hesitant to do video
11:31 – on the power of video
12:43 – why it’s important to properly tag your videos
14:22 – the 3 things you need to do when tagging videos
16:24 – why posting to Instagram stories is a good option if you’re new to video
18:25 – when to critique your videos
22:11 – Mike’s approach to video content creation
23:00 – why everyone in his broker shop appears on camera
24:13 – why doing a video with someone else helps
25:06 – why consistency is important when posting videos
26:46 – why it’s important to be yourself on camera


Resources Mentioned in This Episode:

Lead Pops
Facebook Ads


Show Contributors:

Ben Lavender
Connect on Facebook
Connect on LinkedIn
Connect on Instagram   

Mike Cox
Connect on Facebook
Connect onInstagram
Connect on LinkedIn

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram, or Twitter


Connect with UWM on Social Media:

Facebook
LinkedIn
Instagram
Twitter
YouTube

Head to uwm.com to see the latest news and updates. 

The following guests sit down with host Justin White:

Jamie Cavanaugh, COO at Amerifund Home Loans
Jason Glass, Broker-Owner of One Stop Financial Group


Building Relationships with Other Like-Minded Mortgage Brokers Will Help You Generate New Ideas to Grow Your Business

Even as more and more people join the wholesale channel, a close-knit community has formed. Why does it pay to network with other independent mortgage brokers from across the country? Tune in to episode #2 of Good. Better. Broker. to learn how connecting with colleagues can help you with everything from one-off loan scenarios to long-term strategies that will help you grow and scale your business.
 
In this episode of the Good. Better. Broker. podcast, you’ll hear from two brokers from different parts of the country who lean on each other and others who are part of a community with more than 11 thousand members and growing.


In this episode, we discuss …

2:53 - why the Brokers are Better Facebook Group is so powerful
4:28 – why networking is so important for independent mortgage brokers
7:03 – what the broker community has done for Jason’s business
8:00 – what the broker community has done for Jamie’s business
10:35 - what Jason tells newer brokers about his keys to success
14:30 – What Jamie tells newer brokers about her keys to success
17:34 - Jason’s advice for new members of the broker community
18:40 - Jamie’s advice for new members of the broker community


Resources Mentioned in This Episode:

AIME
Lending Pad
Arive
LendingQB
Brokers are Better Facebook Group


Show Contributors:

Jamie Cavanaugh
Connect on LinkedIn
Connect on Facebook 
Connect on Instagram

Jason Glass
Connect on LinkedIn
Connect on Facebook

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
 
Connect with Justin on LinkedIn,  Instagram, or Twitter


Connect with UWM on Social Media:

Facebook
LinkedIn
Instagram
Twitter
YouTube

Head to uwm.com to see the latest news and updates.

How to Help Your Clients Win in a Red-Hot Housing Market
Episode #1 | September 21, 2021

The following guests sit down with host Justin White:

Kelly Arriaza, Mortgage Broker at NEXA Mortgage

Angelo Datseris, President of Leverage Lending Group

Steven Maione, President of Arch Mortgage

Jerilyn Shaw, Mortgage Broker at C2 Financial

Independent Mortgage Brokers Helping Borrowers and Real Estate Agents Win During a Seller’s Market

In a real estate market this competitive, homebuyers need every advantage they can get. So how can you be the difference that closes the deal? Tune in to this week’s episode of Good. Better. Broker. to learn how some of the savviest independent mortgage brokers from across the country help clients and real estate partners win in this red-hot housing market.

In this episode of the GOOD. BETTER. BROKER. podcast, you’ll hear from experts from across the country with almost 100 years of combined industry knowledge.
 
In this episode, we discuss …

3:14 – How to approach calls with a listing agent

4:53 – Why the highest and best offer doesn’t always win

5:24 – How to sell yourself to real estate agents

7:05 – How to leverage video to win deals

11:04 – Importance of communication with real estate agents

12:05 – Story of winning a deal on a $2 million property

14:45 – What you can do on every offer

16:04 – How to earn new business through speed of closing

16:36 – A unique approach to ordering appraisals

Resources Mentioned in This Episode:

BombBomb videos

Show Contributors:

Kelly Arriaza
Connect on LinkedIn
Connect on Facebook

Angelo Datseris
Connect on LinkedIn
Connect on Facebook

Steven Maione
Connect on LinkedIn
Connect on Facebook

Jerilyn Shaw
Connect on LinkedIn
Connect on Facebook

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn,  Instagram, or Twitter

Connect with UWM on Social Media:

Facebook

LinkedIn

Instagram

Twitter

YouTube

Head to uwm.com to see the latest news and updates.

Broker-fronted appraisal fee applies to payment made after intent to proceed and reimbursed by borrower.