Growth Factor® with Daniela Woerner | Spa Business Growth

With all the moving parts and pieces to creating a product line, it may feel like just a pipe dream. But here to share her behind-the-scenes and top tips and resources to getting started and growing, as well as a healthy reality check on what it’s really like to start a skincare line is Kaelin Jutras, the founder of Herbal Skin Solutions.

After 12 years as a product developer, sales rep, spa manager, and global trainer for a skincare line, Ghada initially created the My Skin Buddy for her own personal use. And now, My Skin Buddy, a handheld multi-function, multi-benefit LED Light Therapy beauty device, is taking spas by storm, and Ghada’s here to share what the behind-the-scenes journey is really like.

Growing a successful spa or aesthetic practice first starts with setting a solid foundation, and then building upon that, a process I’ve coined the Grow Factor Framework.

In this episode, I'm breaking down the three core pillars that make up the Growth Factor Framework, and how they coexist to bring strength and stability to your business that will also allow you to scale to six or seven figures and beyond.

Alana and Jared are the spa power couple behind the multi-seven-figure e-commerce empire, Skincare by Alana, and today they’re sharing their top secrets of search so you can stand out on Google as a top business listing and attract more of your ideal clients, secure more bookings, and build greater trust and client loyalty.

In this episode, I’m chatting with speaker, mentor, and unending source inspiration and motivation, Njeru Nthigah. With a backstory that is the epitome of the American Dream, Njeru knows what it takes to start from zero and create success, and as he explains in this episode, it all stems from personal leadership.

As aestheticians, we share touch and personal connection with our clients, which means that energy exchange plays a huge role in our client experience. And that's what Lisa Gornall is here to share with us in this episode. As a spiritual medium, healer, and coach, Lisa uses her natural-given abilities to intuitively empower successful female entrepreneurs like you to reclaim your time, relationships, abundance and energy and live a fulfilling and balanced life.

It’s no secret that video has completely taken over as the dominant form of content on social media, but just because it gets superior results doesn’t mean that makes it any less scary to create! In this episode, I’m joined by Katya Varbanova, who is an expert at helping entrepreneurs become icons in their industry and stand out on social media through the power of live streaming.

Whether you run a spa with a significant-sized team or you operate as a solo aesthetician, every business can benefit from having a virtual assistant. From data entry to answering phones and scheduling social media posts, virtual assistants have a host of skills that we’ll discuss how you can leverage so you can reclaim your time and focus on being a leader in your business.

The question is no longer, “should I be using Facebook ads?” but rather, how should you be using them? As an aesthetician driving business to a brick and mortar location, we have our own set of strategies that are proven to be most effective, and to share them with us on this episode is the Facebook Ads goddess herself, Tara Zirker.

Tara is the founder of Successful Ads Club and has helped her clients and students generate millions of dollars in profit for their businesses.

In this week’s episode, I’m talking with another one of my connections made through my coach, Rachel Perry, who is also a coach herself, as well as one of the sweetest and funniest people I’ve had the opportunity to chat with. Today we’re exploring the benefits of business relationships both with clients and other business owners.