Growth Factor® with Daniela Woerner | Spa Business Growth

By Daniela WoernerBusiness Education Marketing Courses

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Growth Factor® with Daniela Woerner | Spa Business Growth episodes

May 01, 2019 SMME #072 #Beautybomb Microblading
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the industry to help you expand your knowledge and fine tune your client communications.
In this week’s #Beautybomb, I’m talking about a treatment that I have been intrigued in for years and finally pulled the trigger for myself, and that’s microblading! So, now that I’ve got freshly microbladed brows I’m sharing the nitty gritty on the treatment itself as well as my personal e
17 min
April 29, 2019 SMME #071 The Power of Positive Thinking to Propel You Toward Your Biggest Dreams
Silver linings, looking on the bright side, glass-half-full...however you coin the idea of optimism, what you’re actually doing is choosing to be positive. And yes, positivity is a choice.
While being positive isn’t a marketing strategy per se, when embraced and embodied, the power of positive thinking has true, scientific evidence of improving not just our day-to-day lives, but long-term happiness and sustainable business success.
24 min
April 22, 2019 SMME #069 Gaining and Retaining Clients Through The Power of Email Marketing
Email isn’t dead, but the days of sending a monthly promotional eblast are!
With more communication channels than ever before, it’s critical that we treat our client’s and potential client’s emails as sacred spaces to not only retain our existing clientele but convert our potential clients from subscribers to buyers (of treatments and retail). And the way we do that is by specifically catering the message, timing, and sequence of our emails with smart email marketing strategy.
33 min
April 18, 2019 SMME #068 #Beautybomb Laser Hair Removal
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.
In this week’s #Beautybomb, I’m talking all about everyone’s favorite spring and summer treatment, laser hair removal. This is a treatment I’ve received and have loved the results, and today I’m sharing everything you need to know to explain how this treatment works to your clients.
9 min
April 15, 2019 SMME #067 Building Trust With Proper Phone Etiquette
You’ve heard it before, and the saying is true: you only get one shot to make a great first impression. In today’s world of social media scrolling and online booking, the internet is likely where your client will initially make that impression, however phone calls are still a number one business communications channel whether it’s to inquire about services or for client/customer support.
19 min
April 11, 2019 SMME #066 #Beautybomb Halo
In this #Beautybomb, I’m talking about a treatment I recently got and am experiencing fantastic results with, the Halo-Hybrid Fractional Laser by Sciton. This treatment is highly effective at addressing numerous common skin concerns and is an ideal treatment for being proactive against signs of aging.
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building careers, join the free Spa Marketing Made Easy Podcast community
10 min
April 08, 2019 SMME #065 Creating and Running a Spa Incentive Program
You know your sales numbers could benefit from an incentive program, but where to begin? Whether your spa has a team of two or twenty, incentive programs are one of the best ways to motivate your team to meet and exceed your spa’s sales goals.
Running an incentive program that actually works requires more than picking a prize and turning your team loose to sell, sell, sell. In this episode, I’m giving you the 4-step process for creating an incentive program that will effectively move the needle.
17 min
April 03, 2019 SMME #064 #Beautybomb CoolSculpting
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge, fine-tune your client communications, and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about CoolSculpting, which has gained increasing popularity as more consumers look to achieve their desired aesthetic results without going under the knife.
8 min
April 01, 2019 SMME #063 Bundling Products for a Major Profits Boost
If you work within the medical aesthetics environment, you’re likely familiar with the concept of product bundling and its benefits, but as I’m sharing in this episode, solo aestheticians and day spa owners can benefit from product bundling, too! Tune into this episode to learn the best ways to bundle products, how to present them to your potential clients, and how bundling can give a major boost to your bottom line in the long-run!
19 min
March 25, 2019 SMME #062 Becoming a 7-Figure Spa Owner and Spa Retail Rockstar with Amanda Whelband
On this episode, I’m joined by one of those successful spa owners, Amanda Whelband who is the owner of Absolutely Fabulous Spa and has built a team and brought in over 7-figures. She’s smart, savvy, and also one of my Spa Retail Rockstars who won our Finish The Year Strong contest.
27 min

About Growth Factor® with Daniela Woerner | Spa Business Growth

From the publisher's feed

Your spa looks successful from the outside. The calendar is full, the team is growing, and the numbers look good. And everything still runs through you.