Growth Factor® with Daniela Woerner | Spa Business Growth

To be an expert means knowing a lot about one thing rather than knowing a little about a lot of things. In this episode, I’m chatting with Gisel Campbell, the owner of Elevate Esthetics, who since niching down on her aesthetic specialty of waxing has been able to build a base of loyal clientele, grow her business by over 120% and spurred the need to expand beyond her solo operation and into a spa.

I’ll admit I’ve been skeptical of Groupon in the past, but after hearing feedback from multiple six-figure aestheticians on how they grew their practice with Groupon, I knew I wanted to dig in deeper, which is why I brought on today’s guest, Nora Kaitis. Nora has been a Groupon rep for 8 years and launched the Health & Beauty division that works specifically with spas and salons. Listen in as we discuss best practices for growing with Groupon.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about something that many aestheticians use for their clients, but may not fully understand how they work within the skin, and that is peptides.

You’re a big dreamer and hard worker, and you’ve got a vision for your career or business. But I also know that you likely struggle with overwhelm, and maybe even burnout.

This phenomenon is due to operating at “peak performance” instead of “high performance,” and here to teach us the difference is Mark Bailey, a high performance and achievement coach who helps ambitious entrepreneurs get out of their peaks and valleys and shift into a steady and sustainable level of achievement for accomplishing their goals. Listen in as he shares his insights for maximizing your potential and energetic drive to perform to a standard of absolute excellence.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about Photofacials also known as IPL and BBL treatments. This is one of the most common treatments in the world of medical aesthetics and is one of the most effective ways to treat the skin concerns of brown spots and redness in the skin.

Here to discuss building powerful client relationships that lead to thriving rates of client retention is Andrea Ames, the founder of Idyll Point Group and the host of the After the Sale podcast. Andrea is a client retention expert, and in this episode, she’s sharing her top three phases of the relationship building process that makes for an excellent client experience that keeps them coming back for more and your business flourishing.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about fillers, which if you’re not in the world of medical aesthetics may be a topic you may not have much experience in, but is still crucial to know as an aesthetic expert nonetheless!

Today’s guest is a little different than my usual interviewee in the sense that she is a successful business owner, but the topic of her business isn’t what we’re discussing, it’s the money mindset that helped her achieve her success in life and business.

Meet Tamiko Kelly; she’s the founder of Sleep Well, Wake Happy, helping mamas feel like themselves again and improve their baby's sleep through the night, which is how I began working with her when my daughter struggled with sleeping (not any

Vulnerability, fear, self-compassion, judgement…these are all things we tend to face, especially as women, but even more so as entrepreneurs and aestheticians carving out our own definitions and pathways to success. But just because we face them doesn’t mean we’re doing the crucial work of moving through or with them, and that’s why I’ve brought on today’s guest, Julia Kristina.