Growth Factor® with Daniela Woerner | Spa Business Growth

From owning a successful day spa to starting over as a solo aesthetician in a new location, Shannon O’Brien knows what it takes to build a successful business from the ground up.

In this episode, we discuss the bumps on the path of her entrepreneurial journey, how she navigated them, overcame them, and found beauty in the breakdown, which has now led to her latest venture, iSugarUniversity, an online body sugaring education platform, and membership.

On this episode, I’m joined by my dear friend and former med-spa colleague, Nai’a Bradshaw who is now a territory manager and product rep with ALASTIN, as she uncovers the science behind the brand that is making waves in the industry. Personally, I’m a huge fan of all the products I've tried thus far, and I can’t wait for you to get the full picture of what these products can do for your patients and your practice.

It’s no secret that professional networking and continuing education are crucial for growing as an aesthetic expert, but not all events are created equal. In this episode, I’m joined by Maxine Drake for our second episode where she’s giving us a peek behind the curtain on what to expect at the 2nd Beauty Business Summit in St. Pete at the Don Cesar as well as the impact this event stands to make in the industry.

On this episode, I’m talking with my friend Stacy Tuschl, a business coach and marketing strategist, best-selling author, and the creator of the Foot Traffic Podcast and Facebook community where she helps small business owners grow their local business. And let me tell you, she’s a bonafide businesswoman who started her first business at the age of 18 in her parents' backyard and transformed it into a 7-figure business she still runs today.

In this episode, I’m talking with two rockstar entrepreneurs who saw one of those opportunities and exploded its potential into an e-commerce empire. Meet Alana and Jared Mitchell, who have grown two businesses beyond the 7-figure mark, one being their successful day spa and the other their skincare line Alana Mitchell Skincare. Together, we’re discussing all things online and taking your business beyond the treatment room into the digital realm.

Over the years, I’ve coached and consulted with many aestheticians who wanted to pivot into the world of medical aesthetics but weren’t sure how to approach the shift. In this episode, I’m joined by Dr. Petropoulos, who is a highly-respected board-certified physician with specialized training and certifications in aesthetic and regenerative medicine and is also the founder of Potomac Medical Aesthetics, to discuss his perspective on transitioning into the world of medical aesthetics.

In this episode, I’m joined by Danielle Pastula, a social media and digital marketing strategist for spa and wellness brands who has also been a part of team AddoAesthetics for four years! Together we discuss overcoming the three biggest obstacles holding you back from social media success.

I’ve long been a believer of the sentiment that a rising tide lifts all boats as well as community being stronger than competition, and one of the greatest examples of this philosophy and how powerful this way of thinking can be is my guest on this episode, Denise R. Fuller.

Denise is a 25-year beauty industry veteran, a licensed esthetician and international trained beauty therapist as well as the Founder of NASNPRO a complimentary membership organization for licensed salons and spa professionals.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a common ingredient in acne-treating products and chemical peels, and that’s salicylic acid.

They may be one of the most commonly known treatments in the realm of aesthetics, but what’s not as well known is their historical evolution and how the science of chemical peels is going to continue powering aesthetic practices in the years to come.

In this episode, I’m joined again by repeat guest, Nicole Simpson aka The Aesthetics Expert who is the ultimate pro at chemical peels as she schools us on how to harness the power of chemical peels to grow your aesthetic business.