Guy Kawasaki is famous as the original evangelist for the Apple Mac and today he talks with Mark about entrepreneurship, brand evangelism and design. He is the author of many books, but the most recent is “Wise Guy: Lessons from a Life.” From a long career in business, and the current evangelist for the Canva graphic design tool out of Australia, Guy shares his thinking about entrepreneurship.

Hear how

• You actually need to build something that you want to use rather than building something exclusively for the market.
• Every competitor will say that they have “the best” product, so you know that every investor has heard about “the best” product hundreds of times. Focus on your story instead.
• It’s important for an entrepreneur to focus on getting customers before investors.

Listen to this episode to get clear about how entrepreneurship is a state of mind.