Welcome to another episode of Gym Marketing Made Simple! Adam Nieffer, Owner and Head Coach at CrossFit Fort Vancouver, is our guest for today's discussion.

Adam Nieffer takes us on a journey through the evolution of CrossFit Fort Vancouver, from its humble beginnings in a small space to its expansion into a larger facility to accommodate growth. He shares insights into the challenges and triumphs encountered during their 15-year journey as a CrossFit gym owner.

Throughout the episode, Adam emphasizes the importance of caring for people and serving them daily to improve their lives. He highlights the transformative power of investing in great coaches and incentivizing them to deliver exceptional work, which has directly correlated with the gym's remarkable growth.

00:01 Running a successful CrossFit gym for 15 years.

5:31 Growing a CrossFit gym through investing in exceptional coaches

12:12 Fitness, coaching, and adventure racing.

18:33 Coaching excellence in CrossFit gyms.

22:16 Gym ownership, team building, and culture development.

28:04 Core values, identity, and mission in a CrossFit gym.

Join us as Adam Nieffer shares invaluable lessons learned, practical tips, and inspiring anecdotes from his experience in the fitness industry.

Don't miss out on this insightful conversation!

crossfitfortvancouver.com,

@adamneiffer

@cffortvancouver

Welcome back to another enlightening episode of Gym Marketing Made Simple! In today's discussion, we're diving into "Building Community Strength: The Power of Podcasting for Gym Owners" with Scott Rammage. 

Discover how leveraging podcasts can provide valuable insights into fitness trends, nutritional advice, and workout tips, positioning you as an authority in the industry. Moreover, learn how podcasts offer a platform to spotlight member achievements and create a positive narrative that resonates within the community.

Remember, podcasts require commitment and budget planning, but the rewards are well worth it. 

00:01 Using excellence in the field to attract leads.

0:59 Starting a podcast for gym owners

5:26 Podcasting for gym owners to build community and brand.

10:27 Leveraging podcasts for SEO and community engagement.

14:18 Podcasting for small businesses.

20:07 Podcasting for gym owners, ROI, and marketing strategies.

25:44 Marketing strategies for gyms and businesses.

31:14 Podcasting, marketing, and reaching potential clients.

Tune in for actionable insights to enhance your gym's outreach and engagement!

Welcome back to another enlightening episode of Gym Marketing Made Simple! I'm thrilled to have Jeff Binek back on the show.

In today's discussion, we delve into the world of outsourcing marketing tasks for boutique fitness gyms, unravel the secrets behind successful marketing strategies tailored for gyms boasting over 200 members, and explore innovative approaches for enhancing the marketing game of fitness businesses. 

00:01 Outsourcing marketing tasks for a boutique fitness gym. 

1:20 Marketing strategies for gyms with over 200 members. 

6:46 The emotional impact of losing clients in a gym setting

10:51 Gym ownership challenges and marketing strategies. 

15:53 Marketing strategies for fitness businesses

20:49 Business growth strategies for gym owners.

28:34 Leveraging Facebook ads for gym growth and success. 

31:52 Gym marketing strategies and growth.

Tune in for expert insights, actionable tips, and knowledge to supercharge your gym marketing strategies and drive unprecedented growth. 

Don't miss out – hit play now! 

Welcome back to Gym Marketing Made Simple!  In today's episode, the incredible Jeff Binek from Ohio shares his inspiring journey with his CrossFit gym. Jeff's dedication in a garage led to a 10,000-square-foot space and a second location.

Despite setbacks like the COVID-19 shutdown, he emphasizes community, personal growth, and hands-on involvement in business development. 

00:01 Business growth and challenges in the fitness industry. 

4:32 Simplifying staff training and onboarding in a gym.

7:56 The benefits of charging for personal training sessions. 

11:22 Hiring staff with a focus on work history and values alignment. 

17:01 Hiring and recruiting for a gym business

20:45 Leadership, staffing, and communication in a gym setting.26:19 Leadership, mindset, and staff management in the fitness industry.

Tune in as he shares valuable insights, emphasizing the importance of simplicity and repetition in staff onboarding. Don't miss this story of resilience and success! 

Episode 8 | Gym Marketing Made Simple Podcast

Welcome to another thrilling episode of Gym Marketing Made Simple! In today's edition, we're joined by special guest Scott Rammage, delving into sales strategies and personal branding within the fitness industry while emphasizing the crucial role of emotional return on investment (ROI) in business decisions and providing insights on how gym owners can find the ideal virtual assistant through a science-backed approach that aligns the VA's skills with the owner's unique business needs. 

00:01 Sales strategies and personal branding in the fitness industry

4:25 Learning snowboarding and podcasting.

10:59 The benefits of hiring a virtual assistant for business operations.

16:32 Hiring virtual assistants for gym owners.

22:11 Prioritizing tasks and delegating for business growth. 

26:29 Leveraging podcasts for local business growth.

31:35 Leveraging a podcast to connect with the local community and build trust

36:46 Outsourcing and delegating tasks for business growth. 

Discover the key strategies to connect with your local community and build trust through podcasting! Tune in to this episode for valuable insights that can transform your approach and enhance your community engagement. 

Episode 7 | Stu & Lasso

Welcome to another exciting episode of Gym Marketing Made Simple! In today's instalment, we have a special guest, Stu Brauer, the Owner of WTF Gym Talk. 

For those unfamiliar, Stu has been an integral part of the fitness community for a considerable time, having previously ventured into franchises and delving into various other exciting endeavours, including the WTF podcast and business coaching.

Join us as we dive deep into Stu's journey, exploring his experiences and insights in the dynamic world of gym marketing and business coaching. 

If you're passionate about the fitness industry and keen on mastering the art of marketing, this episode is not to be missed! 

00:01 Retirement strategies for gym owners

1:06 Gym marketing and lead generation strategies.

7:50 Sales strategies for fitness businesses

11:59 Sales strategies for gym owners

14:41 Real estate investing for gym owners.

18:31 Financing options for gym owners.

23:33 Commercial real estate consulting for gym owners. (

27:44 Buying and selling gyms, business models, and retirement strategies.

34:08 Business mentorship and problem-solving

39:16 Building a successful business without scaling

Stay tuned for valuable tips and perspectives from a seasoned pro. Let's get started! 

Episode 6 | Consult

Welcome to another engaging episode of Gym Marketing Made Simple! Our special guest, Rob Schwartz, the dynamic owner of All Fit Orlando, joins us for an insightful discussion on the intricacies of fitness consultations and the art of fostering human-to-human connections in gym marketing.

Rob underscores the significance of maintaining a human-centric approach throughout fitness consultations in this episode. He shares valuable perspectives on removing detached pricing sheets, emphasizing the potential pitfalls of leading clients into analysis paralysis. Instead, Rob advocates for solving clients' problems through personalized interactions.

We delve into how Rob's approach has become a beacon of inspiration at All Fit Orlando, creating a culture that revolves around genuine human connections. Learn how this philosophy has shaped the gym's success and has become a guiding principle for the entire organization.

00:01 Human interaction vs. pricing sheets in marketing.

0:59 Free fitness classes and their effectiveness

4:44 Personalized fitness approach for new clients.

10:53 Creating a comfortable environment for weight loss consultations

14:53 Setting expectations for a successful introductory meeting

19:46 Fitness and nutrition goals with a personal trainer.

24:02 Sales training and objection handling in the gym industry.

Tune in to gain practical insights into effective gym marketing strategies and discover how Rob's successful fitness consultation methods can elevate your fitness marketing game.

Episode 5 | Gym Marketing Made Simple Podcast

Welcome to another exciting episode of the Gym Marketing Made Simple podcast! If you're a boutique fitness gym owner looking to skyrocket your lead flow and revenue without breaking the bank, you're in the right place.

In this episode, your dynamic hosts, Blake, and Sherman Merritt, are joined by a special guest, the energetic and successful Robert from All Fit Orlando. Robert is not just a gym owner; he's a marketing maestro and here to spill the beans on the tried-and-true marketing and sales strategies that have propelled his gyms to success.

Get to know Robert's journey from being a personal trainer 15 years ago to navigating big and small box gyms, trying different formats like boot camps, and finally taking the plunge to open his gym. His experience is a goldmine for gym owners, and he's ready to share the secrets of his success.

00:01 Gym marketing strategies with a successful owner. 

2:48 Transforming a gym business model for success

7:46 Effective marketing strategies for fitness businesses.

12:03 Marketing strategies for a CrossFit gym.

15:54 Doubling revenue from $19,500 to $55,000 in one month. 

22:02 Personalized fitness solutions and human connection.

26:07 Using personal transformation stories to connect with clients in the fitness industry.

Whether you're just starting or looking to take your gym to the next level, this episode is packed with insights, tips, and strategies to set you on the path to success. Don't miss out on the wisdom Robert and the hosts shared as they discuss practical approaches to growing your gym's revenue and achieving unstoppable success.

Tune in now and get ready to unlock the door to your gym's prosperity!

Welcome to another episode of the "Gym Marketing Made Simple" podcast. Our podcast is your ultimate resource for learning about marketing and sales strategies explicitly tailored for boutique fitness gyms. 

In today's episode, we'll share insights on "Done For You" marketing and sales strategies that have produced remarkable results for boutique fitness gyms. Our objective is to guide you in improving the quality of your lead flow and skyrocketing your revenue. If marketing isn't your forte, our golden rule is that you don't have to be a professional marketer. Instead, you can leverage the expertise of professionals like the team at Lasso, who can handle the heavy lifting, saving you both time and resources.

00:02 Marketing strategies for boutique fitness gyms

1:22 Marketing strategies for the gym industry.

6:25 Gym business growth and retention strategies

10:38 Gym growth strategies and marketing.

16:00 Gym marketing strategies and growth. 

Take advantage of the priceless insights and practical tips we'll share on the Gym Marketing Made Simple podcast. Stay tuned!

Welcome to the Gym Marketing Made Simple Podcast, where we unravel the secrets of marketing and sales tailored for boutique fitness gyms. Join your hosts, Blake Ruff and Sherman Merritt, as they dig into proven strategies to elevate your gym's lead flow and boost revenue. Say goodbye to the DIY marketing struggles and let the experts at Lasto handle it for you.

In today's episode, we're thrilled to have a special guest, a true CrossFit aficionado and co-owner of Best Hour of Your Day - Jason Fernandez. With 14 years of affiliate ownership, a decade on the seminar staff, and three years in affiliate coaching, Jason is a powerhouse of CrossFit wisdom. His passion and expertise have touched the lives of more than 500 affiliates.

00:01 Financial literacy and marketing strategies for boutique fitness gyms

1:18 CrossFit coaching and affiliate ownership. 

3:54 Blending old and new approaches in the fitness industry.

10:04 Raising prices in a CrossFit gym without alienating clients.

13:36 Expanding a gym business with practical considerations.

19:20 Expanding a gym business with potential risks and requirements. 

21:42 Coaching, financial literacy, and marketing for gym owners

27:51 Optimizing gym marketing for lead generation and business growth

30:09 Affiliate marketing growth strategies and challenges.

35:40 Sales strategies and experimentation.

39:01 Marketing strategies for CrossFit gyms. 

Join us as Jason shares insights into the dynamic world of CrossFit, his journey, and the strategies that have made him a driving force in the fitness community.