It's that 'S' word that we hear so much in business but how important is it and how do you build one. 

Here's a few quick tips in this extra of Handpicked. 

Thanks to our sponsor www.hummpro.com/au/

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Sasha is keen to get started with her new business, but she seems to be stuck. “When is the best time to launch?” she asks. I give her a lot of insight into what customers are looking for, where they might be found and I also coach her on ‘there is no perfect’. This episode speaks to those in business about staying relevant to customers, and those who one day dream of starting one and need the next steps to do so. 

Thanks to our sponsor www.hummpro.com/au/

For more info on some of things Naomi talks about in this episode, see this link. 

https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing

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In this episode of Handpicked Extra Naomi talks all about Marketing on a shoestring

How do you get more customers? Maybe this short extra might help.

Thanks to our sponsor www.hummpro.com/au/

For more info on marketing see this links

https://naomisimson.com/five-top-marketing-rules/

https://naomisimson.com/product/facebook-ads-authority/

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In this Episode I sit down with Rebekah Campbell from www.zambesi.com

Rebekah is a serial entrepreneur, author and commentator who thinks she has too much on her plate.

She asks me the question about how do I find the time to do all the things I need to do? How do you get a sense a calm when life is chaotic as a business owner, And where does personal brand fit into the marketing mix?

Should you use your own name to build trust for your brand? This is a wonderful conversation and Rebekah also asks me about my experience of being a published author.

Thanks to our Sponsors www.hummpro.com/au for supporting business owners 

You can pre order Rebekah's new book -138 Dates-The true story of one woman's search for everything. booktopia.kh4ffx.net/Xxm6Xo

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In this extra episode of Handpicked, Naomi explores if your idea is a good idea, how you can protect it and the importance of your purpose and story. 

You can find out more about protecting your idea here https://www.ipaustralia.gov.au/

Learn more about your purpose here https://linkedin-learning.pxf.io/y6qqb

Thanks to our Sponsor - HummPro https://www.hummpro.com/au/

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Sally Obermeder (TV personality) is the co-founder of SWIISH.com together with her sister they have grown their business to a material size. In this episode Sally asks the challenging questions on behalf of business owners and entrepreneurs. How much should you tell your team about the finances of the business? These questions are about leadership, transparency, building culture and influence. Growth is top of mind for Sally join in now to hear what insights I have for her and the SWIISH business.

For more information about our Sponsor - HummPro, check out the link www.hummpro.com/au/

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For many business owners raising money to get started can be a challenge. Whilst bank finance (debt) seems the first place to start there are a number of options. 

For more information about our Sponsor - HummPro, check out the link www.hummpro.com/au/

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In this edition Saxon Phipps Co-Founder Year 13 reflects on its growth but asks “What’s the best way to start a business?”, “How do you weed out the ‘sharks’ and find advisors and investors who will help you build the brand?” How do you keep the brand building central to the business culture?” “As a business owner who is working relentlessly How do you know when you need to take a break?” – We have a considered and insightful chat keeping it real and to the point.

For more information about our Sponsor - HummPro, check out the link www.hummpro.com/au/

How to Start a Small Business?  www.naomisimson.com/how-to-start-a-small-business

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Each Wednesday on Handpicked, Naomi offers short tips and tricks to grow or start your business. In this episode find out how to find a mentor and how they can help anyone . 

For more information about our Sponsor - HummPro, check out the link www.hummpro.com/au/

You can find out more info here: https://naomisimson.com/product/shark-tank-building-your-business/

https://www.mentorwalks.com.au/

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In this first episode of Handpicked, Naomi sits down to chat with Kerrie from Merino Country. Passionate about Australian manufacturing, yet facing the challenges of growing because finding skilled team members is increasingly difficult. After nearly three decades this can be exhausting for any owner.

Kerrie and her husband manufacture garments using Australian Merino textiles in regional Queensland and whilst the business is booming she asks the question is she the right person to take the business on the next wave of growth?

This is a wonderful Australian business story with plenty of laughs, whilst asking the tough business questions.

For more information about our Sponsor - HummPro, check out the link www.hummpro.com/au/

For more info on selling your business read this blog https://linkedin-learning.pxf.io/Ddyya

For support with Mental health and your own business head here https://business.gov.au/news/supporting-the-mental-health-and-wellbeing-of-small-business-owners

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